May 2014

Elihu Burritt Library at CCSU reveals new student-designed logo

Burritt Library at Central Connecticut State University recently revealed the winning submission from a logo design contest which was open to current students of the University. As per the announcement, “The library logo had to be recognizable across campus and… Continue Reading →

Saskatoon Public Library Rebranding (2012)

Back in 2012, Saskatooon Public Library ¬†underwent a rebranding as part of it’s centennial celebration. SPL hired Tap Communications and designer Tim Neal to create the new logo; it later received an Elevator Award for the work. The Saskatoon Public… Continue Reading →

Brooklyn Public Library Logo Redesign (2014)

Armin from (the highly recommended) Brand New noted (back in January, when it happened) the logo change (and loss of letters) for Brooklyn Public Library.¬†There is also a corresponding blog post at BPL, featuring some historical logos for the library,… Continue Reading →

Ask a Librarian Online Research Help – Marketing Campaign (2013)

In the Fall of 2014, McMaster University Library joined the OCUL/Scholarsportal “Ask a Librarian” online research help service. To promote the service, the “Ask” marketing team at McMaster decided to go with a superhero theme. A stock photo was sourced,… Continue Reading →

“Why I Love the Library” at McMaster University Library (2010)

This video was conceived as an alternative to the traditional holiday greeting card sent out to donors in December. Instead, this video was developed for a Valentine’s Day release, and while it was sent to donors, it had wider release… Continue Reading →

Simpler, friendlier signage in Thode Library (2014)

One of the things I wanted to do when I was put in charge of services was to update the signage. Many of the signs were in all-caps and were inconsistent from one sign to the next. Tonally, I wanted… Continue Reading →

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