Category

Digital / Online

LIBRARY of Congress (2018)

Institution: Library of Congress
Designer: Pentagram / Paula Scher

Every so often, a library releases a visual identity that people (besides yours truly) actually sit up and pay attention to. This is one of them.

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Branding Watch: Oshawa PL and Rochester PL

Branding Watch features rebranding efforts by libraries: new visual identities, logos, taglines, colours. This watch features Oshawa Public Libraries and Rochester Public Library.

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Submitted: B.C. Historical Newspapers Campaign (UBC Library, 2017)

Submitted by: UBC Library Communications & Marketing Team
Institution: UBC Library

“…UBC Library launched a four-week campaign to promote our BC Historical Newspaper digital archive to raise the profile of the collection and to encourage researchers, historians and communities beyond the bounds of the UBC campus to utilize the resource in their work.”

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Submitted: Go Somewhere Unexpected: UBC Library Rare Books and Special Collections Campaign

Submitted by: UBC Library Communications & Marketing Team
Institution: UBC Library

“In January and February of 2018, UBC Library launched a four-week campaign called Go Somewhere Unexpected to increase in-person visits to Rare Books & Special Collections and to drive online visits to content.”

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Library Marketing Year in Review 2017 – Part III

Part III (and final) in a series

Featuring: Regina Public Library, Vancouver Public Library, Victoria State Library, Invercargill Public Library, and more.

This year, at the Ontario Libary Association Super Conference, I presented Ad/Lib’s Library Marketing Year in Review for 2017. It featured library marketing that caught my eye or was recommended to me, while other content was solicited directly from a variety of libraries across Canada. The goal of the presentation was the same as the website: show off great ideas and provide inspiration. I’ll be sharing the content of that presentation over a series of posts.

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Library Marketing Year in Review 2017 – Part II

Part II in a series

Featuring: Kitchener Public Library, Hamilton Public Library, University of Toronto Libraries, Toronto Public Library, and Brampton Public Library.

This year, at the Ontario Libary Association Super Conference, I presented Ad/Lib’s Library Marketing Year in Review for 2017. It featured library marketing that caught my eye or was recommended to me, while other content was solicited directly from a variety of libraries across Canada. The goal of the presentation was the same as the website: show off great ideas and provide inspiration. I’ll be sharing the content of that presentation over a series of posts.

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Library Marketing Year in Review 2017 – Part I

Part I in a series

Featuring: Saskatoon Public Library, St. Thomas Public Library, Ottawa Public Library, and Calgary Public Library.

This year, at the Ontario Libary Association Super Conference, I presented Ad/Lib’s Library Marketing Year in Review for 2017. It featured library marketing that caught my eye or was recommended to me, while other content was solicited directly from a variety of libraries across Canada. The goal of the presentation was the same as the website: show off great ideas and provide inspiration. I’ll be sharing the content of that presentation over a series of posts.

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PR Xchange Awards 2017 Round-up: Annual Reports

2017 PR Xchange Award Winners

Rounding up the winning entries from the Annual Report/Strategic Plan category (Print and Electronic) of the PR Xchange Awards 2017.

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Submitted: Refining Craighead County Jonesboro Public Library’s Brand Identity

Submitted by: Micah Brightwell
Institution: Craighead County Jonesboro Public Library

“With this successful logo mark and a strong local reputation, a complete rebrand wasn’t necessary nor cost efficient. However, in order to have a cohesive and effective visual identity a few key elements needed to change.”

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In Brief: Unjumbling Bibliocommons

It’s been a decade since the Canadian library OPAC / website company, BiblioCommons was founded.  The original logo had a basis in the barcode, at the time (and for many libraries still) a standard way that books and catalogues connected1  … Continue Reading →

Paper and Pixels: Halifax Public Libraries’ Rebranding

“Paper and Pixels” That’s the inspiration behind Halifax Public Libraries’ rebrand, as described on their brand launch webpage. In the accompanying video, below, the brand identity is representing many ideas: “representing the people it serves: vibrant and diverse.  A safe space… Continue Reading →

In Brief: Washington County Free Library Logo (2013)

Editor’s Note: This post was written a few years ago, but for reasons unknown, remained in draft form. Washington County Free Library was getting a newer, bigger library in 2013, and saw the opportunity to refresh their brand. They selected… Continue Reading →

Love Libraries (2006-2007)

The Love Libraries campaign, which launched in the UK in March 22, 2006 and ran over the next few years, is one that Ad/Lib is pulling out of the dustbin of internet history. The web, as it does over time,… Continue Reading →

A Creative Partnership – The Rebranding of Innisfil Library

The following post was originally printed in OLA’s Open Shelf Magazine, and reproduced here under a Creative Commons licence

Innisfil Public Library made a significant shift in branding, which uncovered their brand personality, and a new way of thinking about their role in the community. This change was the result of a long partnership with local marketing firm Hardie & Co. Read more about how Innisfil became and ideaLAB.

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