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Digital / Online

PR Xchange Awards 2017 Round-up: Annual Reports

2017 PR Xchange Award Winners

Rounding up the winning entries from the Annual Report/Strategic Plan category (Print and Electronic) of the PR Xchange Awards 2017.

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Submitted: Refining Craighead County Jonesboro Public Library’s Brand Identity

Submitted by: Micah Brightwell
Institution: Craighead County Jonesboro Public Library

“With this successful logo mark and a strong local reputation, a complete rebrand wasn’t necessary nor cost efficient. However, in order to have a cohesive and effective visual identity a few key elements needed to change.”

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In Brief: Unjumbling Bibliocommons

It’s been a decade since the Canadian library OPAC / website company, BiblioCommons was founded.  The original logo had a basis in the barcode, at the time (and for many libraries still) a standard way that books and catalogues connected1  … Continue Reading →

Paper and Pixels: Halifax Public Libraries’ Rebranding

“Paper and Pixels” That’s the inspiration behind Halifax Public Libraries’ rebrand, as described on their brand launch webpage. In the accompanying video, below, the brand identity is representing many ideas: “representing the people it serves: vibrant and diverse.  A safe space… Continue Reading →

In Brief: Washington County Free Library Logo (2013)

Editor’s Note: This post was written a few years ago, but for reasons unknown, remained in draft form. Washington County Free Library was getting a newer, bigger library in 2013, and saw the opportunity to refresh their brand. They selected… Continue Reading →

Love Libraries (2006-2007)

The Love Libraries campaign, which launched in the UK in March 22, 2006 and ran over the next few years, is one that Ad/Lib is pulling out of the dustbin of internet history. The web, as it does over time,… Continue Reading →

A Creative Partnership – The Rebranding of Innisfil Library

The following post was originally printed in OLA’s Open Shelf Magazine, and reproduced here under a Creative Commons licence

Innisfil Public Library made a significant shift in branding, which uncovered their brand personality, and a new way of thinking about their role in the community. This change was the result of a long partnership with local marketing firm Hardie & Co. Read more about how Innisfil became and ideaLAB.

In Brief: Know Your Digital Storage Media

2016 PR Xchange Award Winner

“Know Your Digital Storage Media” is a website and poster created by the Special Collections department at the University of Texas at San Antonio (UTSA) Libraries. The design features commonly used digital media storage types, along with some fast facts about them.

In Brief: Hutchinson Public Library’s ‘Nerd’ Logo (2016)

We occasionally see some different logos in the library world (Anythink comes to mind), and here’s another one to add to that list: Hutchinson Public Library’s ‘Nerd’ logo. On April 11, 2016, the new branding (including the logo, tagline and… Continue Reading →

Submitted: “Top 5” Infographic at Park Library (2016)

Why an Infographic? “As the library embedded within UNC’s School of Media and Journalism, we want to create a welcoming environment for all of our undergraduate students, graduate students and faculty, as well as those in the larger UNC Chapel… Continue Reading →

Chicago Public Library Rebranding (2016)

Chicago Public Library quietly revealed all new branding, with a stark B&W logo to replace the venerable green “pie-chart” based on the municipal device. Is the pie gone forever? Find out on Ad/Lib.

#whatsyourstory at Leeds Library (2015)

“The campaign strategy was to change people’s perceptions of modern public libraries. We wanted a campaign that would be fresh, exciting, and high-profile. It was designed to be fun and appealing to adults living in Leeds to inspire them to engage with the library service.”

Read Angela Hursh’s (of Content Marketing for Libraries) interview with Jason Tutin of Leeds Library.

ALA’s Libraries Transform (2015)

On October 29, 2015, the American Library Association officially launched the large, multi-year1 Libraries Transform campaign (along with corporate sponsor Overdrive). The objectives, as described on the campaign website, are to create awareness of how libraries are transforming their work, shift… Continue Reading →

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