Category

Digital / Online

In Brief: Wadsworth Library Rebrand (2015)

Joanna Walters, a self-taught graphic designer out of Geneseo, NY discusses her recent work on the rebranding of Wadsworth Library. Walters describes what the different colours and elements of the logo represent, and shows the rebrand in context – on… Continue Reading →

Freedom to Read Week (Canada, 1984-present)

Each year since 1984, Canada’s Book and Periodical Council, with the support and sponsorship of libraries, publishers and governments, runs a Freedom to Read Week. As per the official website, “Freedom to Read Week is an annual event that encourages… Continue Reading →

“Ask Girl” on location at McMaster University (2014)

Following up on 2013’s launch of the Ask a Librarian Superhero promotion (the superhero in question now dubbed “Ask Girl”), McMaster University Libraries rolled out a new campaign in November 2014. This campaign (like last year’s)  is meant to raise awareness… Continue Reading →

Submitted: American Girls at Darien Library

“The email from the children’s library was that they wanted me to retouch their American Girl styled portraits for their upcoming AG program. The ladies put together their own creative costumes using pre-owned materials or buying extra touches very cheaply…. Continue Reading →

Submitted: Connect Williamsport Community Calendar (2013)

“In early 2013, the James V. Brown Library went live with Connect Williamsport, a free community calendar that highlighted the events of interest in the Williamsport, Pa., area. The goal was to create an eye-catching design with bold colors and… Continue Reading →

Books and Beyond at Alberta’s Libraries (2008)

“Launched in 2008, the Books and beyond campaign was created not only to promote the exciting wealth of resources available at Alberta’s libraries, but to break existing stereotypes with a serious dose of irony.”1 The campaign was ambitious, spanning print,… Continue Reading →

Respect Campaign at McMaster University Library (2013-14)

In response to an increase in undesirable and disrespectful behaviours (to space and people) by some users in the library, McMaster University Library’s Lyons New Media Centre produced a marketing campaign to address the issue. As written on the campaign… Continue Reading →

Submitted: “Literally” poster series – Library @ UBC Okanagan (2013)

“We worked with Twin Creek Media on a marketing campaign for Fall 2013. These posters are one component of that campaign. Our goal was to connect ourselves and our services with the different faculties and units on our campus. We… Continue Reading →

“Discovering the Benefits” at Pinal County Library District (2013)

You may have seen this campaign back when it launched in September 2013, in honour of National Library Card Sign-up Month. Pinal County Library district produced 30 unique images in the style of old Penguin and Pelican book covers, and… Continue Reading →

Submitted: Humanizing the Westerville Library

Click any of the above photos to view larger “In 2013, the Westerville Public Library embarked on a year-long website redesign. One of the goals of this project was to “humanize” the library’s web presence. This medium-size library has a… Continue Reading →

In Brief: Tool Library Logos

Click images above to visit webpage/source. Tool libraries, where members can sign out tools and machinery for a small annual fee, are becoming increasingly popular. They are also a great excuse for logo designers to go vintage and include saw… Continue Reading →

Submitted: A New and Improved Michigan eLibrary (MeL)

“On June 16, 2014, the Library of Michigan announced the official debut of the new and improved Michigan elibrary! Besides an amazing new “look and feel” for the website, we have implemented a discovery service, which includes a search box… Continue Reading →

Middletown Public Library Rebranding (2014)

Logo Before & After Middletown Public Library, just two years ago was in a crisis. Having been de-funded by the Middletown borough council, it was left to its own devices (and financial reserves). Fast forward a few years (mostly because… Continue Reading →

Submitted: Study Break Flyer & 24/7 Flyer at Portland State University Library

Clicking on the above images will open the original size PDF. “These two flyers were made by Tina Morgan from PSU Library. Portland State University Library has, for the past few terms, had extended hours during Dead Week and Finals… Continue Reading →

State Library of Queensland Rebrand (2012)

In 2012, the State Library of Queensland (a beautiful library; I can attest to this personally) underwent a major rebranding. The rebranding process was extremely collaborative, working with a large internal brand team, bringing in the opinions all SLQ staff… Continue Reading →

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