Submitted by: UBC Library Communications & Marketing Team
Institution: UBC Library
“…UBC Library launched a four-week campaign to promote our BC Historical Newspaper digital archive to raise the profile of the collection and to encourage researchers, historians and communities beyond the bounds of the UBC campus to utilize the resource in their work.”
Part III (and final) in a series
Featuring: Regina Public Library, Vancouver Public Library, Victoria State Library, Invercargill Public Library, and more.
This year, at the Ontario Libary Association Super Conference, I presented Ad/Lib’s Library Marketing Year in Review for 2017. It featured library marketing that caught my eye or was recommended to me, while other content was solicited directly from a variety of libraries across Canada. The goal of the presentation was the same as the website: show off great ideas and provide inspiration. I’ll be sharing the content of that presentation over a series of posts.
2017 PR Xchange Award Winner
Submitted by: Edward Lopez III, Graphic Designer at UTSA Libraries
Institution: The University of Texas at San Antonio (UTSA) Libraries
“We had to find a way to make a lasting impression with our new students and keep the UTSA Libraries top of mind long after orientation was over. The piece needed to be highly readable and appealing to students, while familiarizing them with the many essential services and resources the library has to offer…”
“With this successful logo mark and a strong local reputation, a complete rebrand wasn’t necessary nor cost efficient. However, in order to have a cohesive and effective visual identity a few key elements needed to change.”
Submitted by: Emily Glimco, Dave Kosrow, and Brodie Austin
Institution: Northbrook Public Library
“We’ve been working on more consistent branding (and a cleaner look to our branding) at our library for a while now. The process has been slow; we’re trying to make incremental changes when we can. When we learned that we were running out of library cards, we decided to seize the opportunity to redesign our library cards.”
Banned Books Week is an annual campaign meant to draw attention to censorship, the freedom to read, and to highlight banned or challenged books. It has been running in the last week of September since 1982. It is jointly sponsored… Continue Reading →
The following post was originally printed in OLA’s Open Shelf Magazine, and reproduced here under a Creative Commons licence
Innisfil Public Library made a significant shift in branding, which uncovered their brand personality, and a new way of thinking about their role in the community. This change was the result of a long partnership with local marketing firm Hardie & Co. Read more about how Innisfil became and ideaLAB.
2016 PR Xchange Award Winner
“Know Your Digital Storage Media” is a website and poster created by the Special Collections department at the University of Texas at San Antonio (UTSA) Libraries. The design features commonly used digital media storage types, along with some fast facts about them.
2016 PR Xchange Award Winner
These bold, eye-catching posters were used to advertise changes to food policy in the library while minimizing backlash. “The large, single-colored food images appeared unusual and out of place in comparison to our traditional signage, thus mirroring the messaging: that meals in the library are distracting and are best eaten elsewhere.”
A spotlight on the graphic design work of Tom Deja of Bossman Graphics, and in particular, his work for Oak Park Public Library. It features posters, logo work and marketing campaigns, as well as quotes from Tom himself. See what Tom’s unique punk rock aesthetic brings to library marketing.
Looking for a way to welcome to students to the library? Just do what undergraduates do best: party! The Bash in the Stacks is an annual party at Cofrin Library. Read on to learn what makes for a successful Bash.
Relocation, relocation “We were approached by a local realtor wanting us to submit information about our library in a “relocation packet”. This realtor was going to offer a folder full of local information to new residents to the area. We… Continue Reading →