Chicago Public Library quietly revealed all new branding, with a stark B&W logo to replace the venerable green “pie-chart” based on the municipal device. Is the pie gone forever? Find out on Ad/Lib.
“Our library has struggled with ways to communicate the different sound levels of our seven floors. The current signage holders in the elevators are too small to get students’ attention and the previous frame was so large, the poster was… Continue Reading →
“The campaign strategy was to change people’s perceptions of modern public libraries. We wanted a campaign that would be fresh, exciting, and high-profile. It was designed to be fun and appealing to adults living in Leeds to inspire them to engage with the library service.”
Read Angela Hursh’s (of Content Marketing for Libraries) interview with Jason Tutin of Leeds Library.
On October 29, 2015, the American Library Association officially launched the large, multi-year1 Libraries Transform campaign (along with corporate sponsor Overdrive). The objectives, as described on the campaign website, are to create awareness of how libraries are transforming their work, shift… Continue Reading →
Aram Public Library of Delavan, Wisconsin has a brand new logo and website, as result of working with local design firm SignalFire. The design came from a collaboration between the library and the designers. “The initial logo concept began with… Continue Reading →
“The University of Dayton Libraries marketing and outreach team brainstormed several different first-year student promotional pieces. We took a vote at one of our meetings and the concept of a card holder won. Our circulation staff shared that when students… Continue Reading →
This award-winning marketing campaign comes from Colsubsidio Libraries in Columbia. The ad copy reads “Come with a story, leave with another”, referring to the book exchange program designed to help increase literacy. Each poster contains one ‘obvious’ reference to a… Continue Reading →
There is not very much information about this campaign floating around. The campaign was handled by Allen & Gerritsen, was art directed by Maureen Metzler, and photographed by Craig Orsini. The ads were published in June 2008. It is not… Continue Reading →
Below is an article I wrote for the Ontaro Library Association’s Open Shelf magazine with my colleague Susanna Galbraith. I’ve written about the Ask Girl campaign previously on this website, and this interview expands on that. In the fall of 2014 McMaster… Continue Reading →
“We decided to depart from the Collaborative Summer Reading Program suite of illustrations to do our own thing this year (for the first time!). We liked the general superhero theme, but decided to make our own characters and tagline, with… Continue Reading →
Joanna Walters, a self-taught graphic designer out of Geneseo, NY discusses her recent work on the rebranding of Wadsworth Library. Walters describes what the different colours and elements of the logo represent, and shows the rebrand in context – on… Continue Reading →
Above: A selection of pages extracted from the book “We Are an Open Book” by Hornall Anderson This project is a little different from the typical marketing and promotions work on Ad/Lib, for reasons which will become clear. The project in… Continue Reading →