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Submitted: Find your Superpower at Monroe County Public Library (2015)

“We decided to depart from the Collaborative Summer Reading Program suite of illustrations to do our own thing this year (for the first time!). We liked the general superhero theme, but decided to make our own characters and tagline, with… Continue Reading →

In Brief: Wadsworth Library Rebrand (2015)

Joanna Walters, a self-taught graphic designer out of Geneseo, NY discusses her recent work on the rebranding of Wadsworth Library. Walters describes what the different colours and elements of the logo represent, and shows the rebrand in context – on… Continue Reading →

“We Are an Open Book” by Hornall Anderson (2015)

Above: A selection of pages extracted from the book “We Are an Open Book” by Hornall Anderson This project is a little different from the typical marketing and promotions work on Ad/Lib, for reasons which will become clear. The project in… Continue Reading →

University of Virginia Library 2012 Annual Report – “Intrepid”

Above are some images from the University of Virginia’s Annual Report from 2012 (scroll to the end of this post to view it inline). Like the reports from other years ((Eds. Note: I could have easily have featured the 2013 or 2014… Continue Reading →

National Library Week posters (USA, 1958-present)

National Library Week, a project of the ALA1, launched in 1958 with the slogan “Wake Up and Read!”2. A useful history of National Library Week can be found in American Libraries Magazine. Over the years, it has taken on many… Continue Reading →

Freedom to Read Week (Canada, 1984-present)

Each year since 1984, Canada’s Book and Periodical Council, with the support and sponsorship of libraries, publishers and governments, runs a Freedom to Read Week. As per the official website, “Freedom to Read Week is an annual event that encourages… Continue Reading →

Submitted: ‘Recommended by a Teen’ Bookmarks @ VBPL (2014)

“This project was planned by teen services librarian James Giangregorio for Teen Read Week, a YALSA initiative held between October 12-18, 2014. Materials were designed by creative services coordinator Kevin Carobine and printed in-house. The goal of this project was… Continue Reading →

“Ask Girl” on location at McMaster University (2014)

Following up on 2013’s launch of the Ask a Librarian Superhero promotion (the superhero in question now dubbed “Ask Girl”), McMaster University Libraries rolled out a new campaign in November 2014. This campaign (like last year’s)  is meant to raise awareness… Continue Reading →

San Antonio Public Library’s Digital Library (2014)

This past summer, San Antonio Public Library (SAPL) launched a marketing campaign that aimed to connect users in the community with online library content through large-format posters placed strategically around the city (typically community centres). The “wallpaper” looks like a… Continue Reading →

Restroom Advertising at the University of Lincoln Library

‘Loovertising’ Source: University of Lincoln Posters

Posters from Greenville County Library System

Greenville County Library System has a graphic designer on staff, and it shows. Everywhere you look on Greenville’s web presence, though, you’ll see the touch of a graphic designer – from the Library’s logo,  to the icons on the webpage,… Continue Reading →

Books and Beyond at Alberta’s Libraries (2008)

“Launched in 2008, the Books and beyond campaign was created not only to promote the exciting wealth of resources available at Alberta’s libraries, but to break existing stereotypes with a serious dose of irony.”1 The campaign was ambitious, spanning print,… Continue Reading →

Respect Campaign at McMaster University Library (2013-14)

In response to an increase in undesirable and disrespectful behaviours (to space and people) by some users in the library, McMaster University Library’s Lyons New Media Centre produced a marketing campaign to address the issue. As written on the campaign… Continue Reading →

Submitted: “Literally” poster series – Library @ UBC Okanagan (2013)

“We worked with Twin Creek Media on a marketing campaign for Fall 2013. These posters are one component of that campaign. Our goal was to connect ourselves and our services with the different faculties and units on our campus. We… Continue Reading →

Submitted: Roosevelt University Library Book Giveaway Flyer

Clicking on the above image will open the original size PDF. “This flyer was used to promote a book giveaway, which I organized as part of our 2013-14 collection weeding. I figured that free books would be a big draw… Continue Reading →

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