Category

Video / Multimedia

Submitted: Putting the Public back in Queens Public Library (2019)

Submitted by: Doublespace on behalf of QPL
Institution: Queens Public Library

“By becoming “Queens Public Library,” we reinforce the promise that this library is truly at the center of the community and serves the people of Queens. The inclusion of this single yet powerful word makes it clear who is at the center of their work and to whom the library belongs.”

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Library Marketing Year in Review 2017 – Part III

Part III (and final) in a series

Featuring: Regina Public Library, Vancouver Public Library, Victoria State Library, Invercargill Public Library, and more.

This year, at the Ontario Libary Association Super Conference, I presented Ad/Lib’s Library Marketing Year in Review for 2017. It featured library marketing that caught my eye or was recommended to me, while other content was solicited directly from a variety of libraries across Canada. The goal of the presentation was the same as the website: show off great ideas and provide inspiration. I’ll be sharing the content of that presentation over a series of posts.

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Library Marketing Year in Review 2017 – Part I

Part I in a series

Featuring: Saskatoon Public Library, St. Thomas Public Library, Ottawa Public Library, and Calgary Public Library.

This year, at the Ontario Libary Association Super Conference, I presented Ad/Lib’s Library Marketing Year in Review for 2017. It featured library marketing that caught my eye or was recommended to me, while other content was solicited directly from a variety of libraries across Canada. The goal of the presentation was the same as the website: show off great ideas and provide inspiration. I’ll be sharing the content of that presentation over a series of posts.

Continue Reading →

Submitted: Galileo on Twitter? McMaster’s Freedom to Read Video Campaign

Submitted by: Madeline Donnelly Institution: McMaster University Library Finding a creative way to promote Freedom to Read Week Over the past few years, McMaster University Library has run some great Freedom to Read (F2R) Week campaigns that have focused on… Continue Reading →

Paper and Pixels: Halifax Public Libraries’ Rebranding

“Paper and Pixels” That’s the inspiration behind Halifax Public Libraries’ rebrand, as described on their brand launch webpage. In the accompanying video, below, the brand identity is representing many ideas: “representing the people it serves: vibrant and diverse.  A safe space… Continue Reading →

In Brief: Washington County Free Library Logo (2013)

Editor’s Note: This post was written a few years ago, but for reasons unknown, remained in draft form. Washington County Free Library was getting a newer, bigger library in 2013, and saw the opportunity to refresh their brand. They selected… Continue Reading →

Submitted: A Library of Possibilities at Charlotte Mecklenburg Library

2016 John Cotton Dana Library Public Relations Award Winner

How do we tell the story of the library? For Charlotte Mecklenburg Library, the answer was to talk to their users, “all we did was give them a voice and platform to tell their story, and by doing so, they told our story”. Read about this award-winning video campaign.

ALA’s Libraries Transform (2015)

On October 29, 2015, the American Library Association officially launched the large, multi-year ((the website does not indicate precisely how long the campaign will run; Library Journal calls it a three-year campaign)) Libraries Transform campaign (along with corporate sponsor Overdrive). The… Continue Reading →

Quick Hit: Guelph Public Library Logo (2015)

Guelph Public Library (Guelph, Ontario) ((Full disclosure: The author called Guelph home for about 6 years, and is quite fond of it)) recently unveiled a minor rebrand, which includes a new logo in ‘royal’ purple, and associated tagline: “Explore, Connect,… Continue Reading →

Submitted: Ryerson Library’s Digital Media Experience Lab

“With the opening of the Student Learning Centre, the Ryerson Library had the opportunity to expand our services into a new area – experiential learning and emerging technologies. An instant hit with students, the Digital Media Experience Lab (DME) needed… Continue Reading →

“Book Burning Party” for Troy Public Library (2012)

In the summer of 2011, the electorate in Troy, Michigan (a suburb of Detroit) had a ballot measure in front of them: increase taxes to fund the library or close it down entirely. This was not he first time that… Continue Reading →

Submitted: Digital Signage at Thode Library

“Recently, the H.G. Thode Library of Science and Engineering got a 42” monitor mounted from the ceiling just inside the entrance, which displays a rotation of slides. I wanted to create eye-catching and easy to read (at a distance) images that… Continue Reading →

Books and Beyond at Alberta’s Libraries (2008)

“Launched in 2008, the Books and beyond campaign was created not only to promote the exciting wealth of resources available at Alberta’s libraries, but to break existing stereotypes with a serious dose of irony.” ((Alberta campaign gets international recognition –… Continue Reading →

Respect Campaign at McMaster University Library (2013-14)

In response to an increase in undesirable and disrespectful behaviours (to space and people) by some users in the library, McMaster University Library’s Lyons New Media Centre produced a marketing campaign to address the issue. As written on the campaign… Continue Reading →

State Library of Queensland Rebrand (2012)

In 2012, the State Library of Queensland (a beautiful library; I can attest to this personally) underwent a major rebranding. The rebranding process was extremely collaborative, working with a large internal brand team, bringing in the opinions all SLQ staff… Continue Reading →

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