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Library Marketing Year in Review 2017 – Part III

Part III (and final) in a series

Featuring: Regina Public Library, Vancouver Public Library, Victoria State Library, Invercargill Public Library, and more.

This year, at the Ontario Libary Association Super Conference, I presented Ad/Lib’s Library Marketing Year in Review for 2017. It featured library marketing that caught my eye or was recommended to me, while other content was solicited directly from a variety of libraries across Canada. The goal of the presentation was the same as the website: show off great ideas and provide inspiration. I’ll be sharing the content of that presentation over a series of posts.

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Library Marketing Year in Review 2017 – Part II

Part II in a series

Featuring: Kitchener Public Library, Hamilton Public Library, University of Toronto Libraries, Toronto Public Library, and Brampton Public Library.

This year, at the Ontario Libary Association Super Conference, I presented Ad/Lib’s Library Marketing Year in Review for 2017. It featured library marketing that caught my eye or was recommended to me, while other content was solicited directly from a variety of libraries across Canada. The goal of the presentation was the same as the website: show off great ideas and provide inspiration. I’ll be sharing the content of that presentation over a series of posts.

Continue Reading →

Library Marketing Year in Review 2017 – Part I

Part I in a series

Featuring: Saskatoon Public Library, St. Thomas Public Library, Ottawa Public Library, and Calgary Public Library.

This year, at the Ontario Libary Association Super Conference, I presented Ad/Lib’s Library Marketing Year in Review for 2017. It featured library marketing that caught my eye or was recommended to me, while other content was solicited directly from a variety of libraries across Canada. The goal of the presentation was the same as the website: show off great ideas and provide inspiration. I’ll be sharing the content of that presentation over a series of posts.

Continue Reading →

Submission: UTSA Libraries Roadrunner Survival Guide

2017 PR Xchange Award Winner

Submitted by: Edward Lopez III, Graphic Designer at UTSA Libraries
Institution: The University of Texas at San Antonio (UTSA) Libraries

“We had to find a way to make a lasting impression with our new students and keep the UTSA Libraries top of mind long after orientation was over. The piece needed to be highly readable and appealing to students, while familiarizing them with the many essential services and resources the library has to offer…”

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PR Xchange Awards 2017 Round-up: Annual Reports

2017 PR Xchange Award Winners

Rounding up the winning entries from the Annual Report/Strategic Plan category (Print and Electronic) of the PR Xchange Awards 2017.

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Submitted: Refining Craighead County Jonesboro Public Library’s Brand Identity

Submitted by: Micah Brightwell
Institution: Craighead County Jonesboro Public Library

“With this successful logo mark and a strong local reputation, a complete rebrand wasn’t necessary nor cost efficient. However, in order to have a cohesive and effective visual identity a few key elements needed to change.”

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Submitted: Redesigning a Library Card at Northbrook Public Library

Submitted by: Emily Glimco, Dave Kosrow, and Brodie Austin
Institution: Northbrook Public Library

“We’ve been working on more consistent branding (and a cleaner look to our branding) at our library for a while now. The process has been slow; we’re trying to make incremental changes when we can. When we learned that we were running out of library cards, we decided to seize the opportunity to redesign our library cards.”

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Submitted: Galileo on Twitter? McMaster’s Freedom to Read Video Campaign

Submitted by: Madeline Donnelly Institution: McMaster University Library Finding a creative way to promote Freedom to Read Week Over the past few years, McMaster University Library has run some great Freedom to Read (F2R) Week campaigns that have focused on… Continue Reading →

Paper and Pixels: Halifax Public Libraries’ Rebranding

“Paper and Pixels” That’s the inspiration behind Halifax Public Libraries’ rebrand, as described on their brand launch webpage. In the accompanying video, below, the brand identity is representing many ideas: “representing the people it serves: vibrant and diverse.  A safe space… Continue Reading →

In Brief: Washington County Free Library Logo (2013)

Editor’s Note: This post was written a few years ago, but for reasons unknown, remained in draft form. Washington County Free Library was getting a newer, bigger library in 2013, and saw the opportunity to refresh their brand. They selected… Continue Reading →

Love Libraries (2006-2007)

The Love Libraries campaign, which launched in the UK in March 22, 2006 and ran over the next few years, is one that Ad/Lib is pulling out of the dustbin of internet history. The web, as it does over time,… Continue Reading →

Banned Books Week Posters & Art (USA, 1982-present)

Banned Books Week is an annual campaign meant to draw attention to censorship, the freedom to read, and to highlight banned or challenged books. It has been running in the last week of September since 1982. It is jointly sponsored… Continue Reading →

A Creative Partnership – The Rebranding of Innisfil Library

The following post was originally printed in OLA’s Open Shelf Magazine, and reproduced here under a Creative Commons licence

Innisfil Public Library made a significant shift in branding, which uncovered their brand personality, and a new way of thinking about their role in the community. This change was the result of a long partnership with local marketing firm Hardie & Co. Read more about how Innisfil became and ideaLAB.

Submitted: A Library of Possibilities at Charlotte Mecklenburg Library

2016 John Cotton Dana Library Public Relations Award Winner

How do we tell the story of the library? For Charlotte Mecklenburg Library, the answer was to talk to their users, “all we did was give them a voice and platform to tell their story, and by doing so, they told our story”. Read about this award-winning video campaign.

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