Category

Academic Libraries

Submission: UTSA Libraries Roadrunner Survival Guide

2017 PR Xchange Award Winner

Submitted by: Edward Lopez III, Graphic Designer at UTSA Libraries
Institution: The University of Texas at San Antonio (UTSA) Libraries

“We had to find a way to make a lasting impression with our new students and keep the UTSA Libraries top of mind long after orientation was over. The piece needed to be highly readable and appealing to students, while familiarizing them with the many essential services and resources the library has to offer…”

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PR Xchange Awards 2017 Round-up: Annual Reports

2017 PR Xchange Award Winners

Rounding up the winning entries from the Annual Report/Strategic Plan category (Print and Electronic) of the PR Xchange Awards 2017.

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Submitted: Galileo on Twitter? McMaster’s Freedom to Read Video Campaign

Submitted by: Madeline Donnelly Institution: McMaster University Library Finding a creative way to promote Freedom to Read Week Over the past few years, McMaster University Library has run some great Freedom to Read (F2R) Week campaigns that have focused on… Continue Reading →

Banned Books Week Posters & Art (USA, 1982-present)

Banned Books Week is an annual campaign meant to draw attention to censorship, the freedom to read, and to highlight banned or challenged books. It has been running in the last week of September since 1982. It is jointly sponsored… Continue Reading →

In Brief: Know Your Digital Storage Media

2016 PR Xchange Award Winner

“Know Your Digital Storage Media” is a website and poster created by the Special Collections department at the University of Texas at San Antonio (UTSA) Libraries. The design features commonly used digital media storage types, along with some fast facts about them.

In Brief: GSU Library Food Policy Signage

2016 PR Xchange Award Winner

These bold, eye-catching posters were used to advertise changes to food policy in the library while minimizing backlash. “The large, single-colored food images appeared unusual and out of place in comparison to our traditional signage, thus mirroring the messaging: that meals in the library are distracting and are best eaten elsewhere.”

Bash in the Stacks at Cofrin Library, UWGB (2015)

Looking for a way to welcome to students to the library? Just do what undergraduates do best: party! The Bash in the Stacks is an annual party at Cofrin Library. Read on to learn what makes for a successful Bash.

Submitted: “Top 5” Infographic at Park Library (2016)

Why an Infographic? “As the library embedded within UNC’s School of Media and Journalism, we want to create a welcoming environment for all of our undergraduate students, graduate students and faculty, as well as those in the larger UNC Chapel… Continue Reading →

Submitted: Zotero Workshop Posters (2016)

“We offer numerous Zotero workshops for faculty and students each semester. To boost attendance, I created this series of posters, which we tack up across campus a couple of times a year. It seems to keep Zotero fresh in the minds… Continue Reading →

Submitted: NYC subway directional signage at Roesch Library (2016)

“Our library has struggled with ways to communicate the different sound levels of our seven floors. The current signage holders in the elevators are too small to get students’ attention and the previous frame was so large, the poster was… Continue Reading →

ALA’s Libraries Transform (2015)

On October 29, 2015, the American Library Association officially launched the large, multi-year1 Libraries Transform campaign (along with corporate sponsor Overdrive). The objectives, as described on the campaign website, are to create awareness of how libraries are transforming their work, shift… Continue Reading →

Submitted: Ryerson Library’s Digital Media Experience Lab

“With the opening of the Student Learning Centre, the Ryerson Library had the opportunity to expand our services into a new area – experiential learning and emerging technologies. An instant hit with students, the Digital Media Experience Lab (DME) needed… Continue Reading →

Submitted: Digital Signage for the Ryerson University Student Learning Centre

“The Ryerson Student Learning Centre (SLC) opened in February 2015. Designed by Snøhetta, the building provides over 150,000 square feet of space dedicated to students – for learning, innovation, and play. As a key stakeholder in the SLC, the Ryerson… Continue Reading →

Submitted: Roesch Library card holder giveaway

“The University of Dayton Libraries marketing and outreach team brainstormed several different first-year student promotional pieces. We took a vote at one of our meetings and the concept of a card holder won. Our circulation staff shared that when students… Continue Reading →

More on Ask Girl – an Interview with the Creators (2015)

Below is an article I wrote for the Ontaro Library Association’s Open Shelf magazine with my colleague Susanna Galbraith. I’ve written about the Ask Girl campaign previously on this website, and this interview expands on that. In the fall of 2014 McMaster… Continue Reading →

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