Submitted by: UBC Library Communications & Marketing Team
Institution: UBC Library
“In January and February of 2018, UBC Library launched a four-week campaign called Go Somewhere Unexpected to increase in-person visits to Rare Books & Special Collections and to drive online visits to content.”
Submitted by: Melanie Lefkowitz and Carla DeMello
Institution: Cornell University Library
“We drafted and tested many, many versions of these before finalizing the door and the wolf in sheep’s clothing. We used the opening and closing of the elevator door as a kind of “reveal” element – the images were not totally self-explanatory, but definitely attention-grabbing…”
Part III (and final) in a series
Featuring: Regina Public Library, Vancouver Public Library, Victoria State Library, Invercargill Public Library, and more.
This year, at the Ontario Libary Association Super Conference, I presented Ad/Lib’s Library Marketing Year in Review for 2017. It featured library marketing that caught my eye or was recommended to me, while other content was solicited directly from a variety of libraries across Canada. The goal of the presentation was the same as the website: show off great ideas and provide inspiration. I’ll be sharing the content of that presentation over a series of posts.
2017 PR Xchange Award Winner
Submitted by: Edward Lopez III, Graphic Designer at UTSA Libraries
Institution: The University of Texas at San Antonio (UTSA) Libraries
“We had to find a way to make a lasting impression with our new students and keep the UTSA Libraries top of mind long after orientation was over. The piece needed to be highly readable and appealing to students, while familiarizing them with the many essential services and resources the library has to offer…”
Submitted by: Madeline Donnelly Institution: McMaster University Library Finding a creative way to promote Freedom to Read Week Over the past few years, McMaster University Library has run some great Freedom to Read (F2R) Week campaigns that have focused on… Continue Reading →
Banned Books Week is an annual campaign meant to draw attention to censorship, the freedom to read, and to highlight banned or challenged books. It has been running in the last week of September since 1982. It is jointly sponsored… Continue Reading →
2016 PR Xchange Award Winner
“Know Your Digital Storage Media” is a website and poster created by the Special Collections department at the University of Texas at San Antonio (UTSA) Libraries. The design features commonly used digital media storage types, along with some fast facts about them.
2016 PR Xchange Award Winner
These bold, eye-catching posters were used to advertise changes to food policy in the library while minimizing backlash. “The large, single-colored food images appeared unusual and out of place in comparison to our traditional signage, thus mirroring the messaging: that meals in the library are distracting and are best eaten elsewhere.”
Looking for a way to welcome to students to the library? Just do what undergraduates do best: party! The Bash in the Stacks is an annual party at Cofrin Library. Read on to learn what makes for a successful Bash.
Why an Infographic? “As the library embedded within UNC’s School of Media and Journalism, we want to create a welcoming environment for all of our undergraduate students, graduate students and faculty, as well as those in the larger UNC Chapel… Continue Reading →
“Our library has struggled with ways to communicate the different sound levels of our seven floors. The current signage holders in the elevators are too small to get students’ attention and the previous frame was so large, the poster was… Continue Reading →
On October 29, 2015, the American Library Association officially launched the large, multi-year1 Libraries Transform campaign (along with corporate sponsor Overdrive). The objectives, as described on the campaign website, are to create awareness of how libraries are transforming their work, shift… Continue Reading →
“With the opening of the Student Learning Centre, the Ryerson Library had the opportunity to expand our services into a new area – experiential learning and emerging technologies. An instant hit with students, the Digital Media Experience Lab (DME) needed… Continue Reading →