Category

Academic Libraries

Submitted: Ryerson Library’s Digital Media Experience Lab

“With the opening of the Student Learning Centre, the Ryerson Library had the opportunity to expand our services into a new area – experiential learning and emerging technologies. An instant hit with students, the Digital Media Experience Lab (DME) needed… Continue Reading →

Submitted: Digital Signage for the Ryerson University Student Learning Centre

“The Ryerson Student Learning Centre (SLC) opened in February 2015. Designed by Snøhetta, the building provides over 150,000 square feet of space dedicated to students – for learning, innovation, and play. As a key stakeholder in the SLC, the Ryerson… Continue Reading →

Submitted: Roesch Library card holder giveaway

“The University of Dayton Libraries marketing and outreach team brainstormed several different first-year student promotional pieces. We took a vote at one of our meetings and the concept of a card holder won. Our circulation staff shared that when students… Continue Reading →

More on Ask Girl – an Interview with the Creators (2015)

Below is an article I wrote for the Ontaro Library Association’s Open Shelf magazine with my colleague Susanna Galbraith. I’ve written about the Ask Girl campaign previously on this website, and this interview expands on that. In the fall of 2014 McMaster… Continue Reading →

University of Virginia Library 2012 Annual Report – “Intrepid”

Above are some images from the University of Virginia’s Annual Report from 2012 (scroll to the end of this post to view it inline). Like the reports from other years ((Eds. Note: I could have easily have featured the 2013 or 2014… Continue Reading →

National Library Week posters (USA, 1958-present)

National Library Week, a project of the ALA1, launched in 1958 with the slogan “Wake Up and Read!”2. A useful history of National Library Week can be found in American Libraries Magazine. Over the years, it has taken on many… Continue Reading →

Submitted: Digital Signage at Thode Library

“Recently, the H.G. Thode Library of Science and Engineering got a 42” monitor mounted from the ceiling just inside the entrance, which displays a rotation of slides. I wanted to create eye-catching and easy to read (at a distance) images that… Continue Reading →

Restroom Advertising at the University of Lincoln Library

‘Loovertising’ Source: University of Lincoln Posters

Respect Campaign at McMaster University Library (2013-14)

In response to an increase in undesirable and disrespectful behaviours (to space and people) by some users in the library, McMaster University Library’s Lyons New Media Centre produced a marketing campaign to address the issue. As written on the campaign… Continue Reading →

Submitted: “Literally” poster series – Library @ UBC Okanagan (2013)

“We worked with Twin Creek Media on a marketing campaign for Fall 2013. These posters are one component of that campaign. Our goal was to connect ourselves and our services with the different faculties and units on our campus. We… Continue Reading →

Submitted: Roosevelt University Library Book Giveaway Flyer

Clicking on the above image will open the original size PDF. “This flyer was used to promote a book giveaway, which I organized as part of our 2013-14 collection weeding. I figured that free books would be a big draw… Continue Reading →

Submitted: Study Break Flyer & 24/7 Flyer at Portland State University Library

Clicking on the above images will open the original size PDF. “These two flyers were made by Tina Morgan from PSU Library. Portland State University Library has, for the past few terms, had extended hours during Dead Week and Finals… Continue Reading →

Submitted: KLIC Library Code of Conduct

“We wanted a unique way to promote our library’s code of conduct while avoiding negative sounding language and a boring list. This 18″ x 24” poster was the solution. It demonstrates our expectations for how users will behave in our… Continue Reading →

Elihu Burritt Library at CCSU reveals new student-designed logo

Burritt Library at Central Connecticut State University recently revealed the winning submission from a logo design contest which was open to current students of the University. As per the announcement, “The library logo had to be recognizable across campus and… Continue Reading →

Ask a Librarian Online Research Help – Marketing Campaign (2013)

In the Fall of 2014, McMaster University Library joined the OCUL/Scholarsportal “Ask a Librarian” online research help service. To promote the service, the “Ask” marketing team at McMaster decided to go with a superhero theme. A stock photo was sourced,… Continue Reading →

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