“With this successful logo mark and a strong local reputation, a complete rebrand wasn’t necessary nor cost efficient. However, in order to have a cohesive and effective visual identity a few key elements needed to change.”
Submitted by: Emily Glimco, Dave Kosrow, and Brodie Austin
Institution: Northbrook Public Library
“We’ve been working on more consistent branding (and a cleaner look to our branding) at our library for a while now. The process has been slow; we’re trying to make incremental changes when we can. When we learned that we were running out of library cards, we decided to seize the opportunity to redesign our library cards.”
“Paper and Pixels” That’s the inspiration behind Halifax Public Libraries’ rebrand, as described on their brand launch webpage. In the accompanying video, below, the brand identity is representing many ideas: “representing the people it serves: vibrant and diverse. A safe space… Continue Reading →
Editor’s Note: This post was written a few years ago, but for reasons unknown, remained in draft form. Washington County Free Library was getting a newer, bigger library in 2013, and saw the opportunity to refresh their brand. They selected… Continue Reading →
Banned Books Week is an annual campaign meant to draw attention to censorship, the freedom to read, and to highlight banned or challenged books. It has been running in the last week of September since 1982. It is jointly sponsored… Continue Reading →
The following post was originally printed in OLA’s Open Shelf Magazine, and reproduced here under a Creative Commons licence
Innisfil Public Library made a significant shift in branding, which uncovered their brand personality, and a new way of thinking about their role in the community. This change was the result of a long partnership with local marketing firm Hardie & Co. Read more about how Innisfil became and ideaLAB.
2016 John Cotton Dana Library Public Relations Award Winner
How do we tell the story of the library? For Charlotte Mecklenburg Library, the answer was to talk to their users, “all we did was give them a voice and platform to tell their story, and by doing so, they told our story”. Read about this award-winning video campaign.
A spotlight on the graphic design work of Tom Deja of Bossman Graphics, and in particular, his work for Oak Park Public Library. It features posters, logo work and marketing campaigns, as well as quotes from Tom himself. See what Tom’s unique punk rock aesthetic brings to library marketing.
Relocation, relocation “We were approached by a local realtor wanting us to submit information about our library in a “relocation packet”. This realtor was going to offer a folder full of local information to new residents to the area. We… Continue Reading →
We occasionally see some different logos in the library world (Anythink comes to mind), and here’s another one to add to that list: Hutchinson Public Library’s ‘Nerd’ logo. On April 11, 2016, the new branding (including the logo, tagline and… Continue Reading →
Chicago Public Library quietly revealed all new branding, with a stark B&W logo to replace the venerable green “pie-chart” based on the municipal device. Is the pie gone forever? Find out on Ad/Lib.
“The campaign strategy was to change people’s perceptions of modern public libraries. We wanted a campaign that would be fresh, exciting, and high-profile. It was designed to be fun and appealing to adults living in Leeds to inspire them to engage with the library service.”
Read Angela Hursh’s (of Content Marketing for Libraries) interview with Jason Tutin of Leeds Library.
On October 29, 2015, the American Library Association officially launched the large, multi-year1 Libraries Transform campaign (along with corporate sponsor Overdrive). The objectives, as described on the campaign website, are to create awareness of how libraries are transforming their work, shift… Continue Reading →