Category Public Libraries

A Creative Partnership – The Rebranding of Innisfil Library

The following post was originally printed in OLA’s Open Shelf Magazine, and reproduced here under a Creative Commons licence

Innisfil Public Library made a significant shift in branding, which uncovered their brand personality, and a new way of thinking about their role in the community. This change was the result of a long partnership with local marketing firm Hardie & Co. Read more about how Innisfil became and ideaLAB.

Submitted: A Library of Possibilities at Charlotte Mecklenburg Library

2016 John Cotton Dana Library Public Relations Award Winner

How do we tell the story of the library? For Charlotte Mecklenburg Library, the answer was to talk to their users, “all we did was give them a voice and platform to tell their story, and by doing so, they told our story”. Read about this award-winning video campaign.

Submitted: Relocation Flyer at Portage District Library (2016)

Relocation, relocation “We were approached by a local realtor wanting us to submit information about our library in a “relocation packet”. This realtor was going to offer a folder full of local information to new residents to the area. We… Continue Reading →

In Brief: Hutchinson Public Library’s ‘Nerd’ Logo (2016)

We occasionally see some different logos in the library world (Anythink comes to mind), and here’s another one to add to that list: Hutchinson Public Library’s ‘Nerd’ logo. On April 11, 2016, the new branding (including the logo, tagline and… Continue Reading →

Chicago Public Library Rebranding (2016)

Chicago Public Library quietly revealed all new branding, with a stark B&W logo to replace the venerable green “pie-chart” based on the municipal device. Is the pie gone forever? Find out on Ad/Lib.

#whatsyourstory at Leeds Library (2015)

“The campaign strategy was to change people’s perceptions of modern public libraries. We wanted a campaign that would be fresh, exciting, and high-profile. It was designed to be fun and appealing to adults living in Leeds to inspire them to engage with the library service.”

Read Angela Hursh’s (of Content Marketing for Libraries) interview with Jason Tutin of Leeds Library.

ALA’s Libraries Transform (2015)

On October 29, 2015, the American Library Association officially launched the large, multi-year ((the website does not indicate precisely how long the campaign will run; Library Journal calls it a three-year campaign)) Libraries Transform campaign (along with corporate sponsor Overdrive). The… Continue Reading →

Toronto Library Passport (2015)

Libraries, particularly the beloved system people grew up with, have this way of inspiring fan art. Such is the way with Toronto Public Library (which was my childhood library system). Noah Ortmann, a designer out of Toronto, said he came up… Continue Reading →

Quick Hit: Guelph Public Library Logo (2015)

Guelph Public Library (Guelph, Ontario) ((Full disclosure: The author called Guelph home for about 6 years, and is quite fond of it)) recently unveiled a minor rebrand, which includes a new logo in ‘royal’ purple, and associated tagline: “Explore, Connect,… Continue Reading →

Quick Hit: Aram Public Library Logo and Website (2015)

Aram Public Library of Delavan, Wisconsin has a brand new logo and website, as result of working with local design firm SignalFire. The design came from a collaboration between the library and the designers. “The initial logo concept began with… Continue Reading →

The Seattle Public Library Rejected Rebranding (2015)

“Seattle Public Libraries” Rebranding The Seattle Public Library (SPL) put out a call for comment in early September of 2015 as part of a rebranding process. The library was working with branding firm Hornall Anderson (see our previous post,  “We Are An Open… Continue Reading →

“Colsubsidio Book Exchange” Campaign (2012)

This award-winning marketing campaign comes from Colsubsidio Libraries in Colombia. The ad copy reads “Come with a story, leave with another”, referring to the book exchange program designed to help increase literacy. Each poster contains one ‘obvious’ reference to a… Continue Reading →

“Book Burning Party” for Troy Public Library (2012)

In the summer of 2011, the electorate in Troy, Michigan (a suburb of Detroit) had a ballot measure in front of them: increase taxes to fund the library or close it down entirely. This was not he first time that… Continue Reading →

Boston Public Library – What do you want to know? (2008)

There is not very much information about this campaign floating around. The campaign was handled by Allen & Gerritsen, was art directed by Maureen Metzler, and photographed by Craig Orsini. The ads were published in June 2008. It is not… Continue Reading →

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