Category

Public Libraries

ALA’s Libraries Transform (2015)

On October 29, 2015, the American Library Association officially launched the large, multi-year1 Libraries Transform campaign (along with corporate sponsor Overdrive). The objectives, as described on the campaign website, are to create awareness of how libraries are transforming their work, shift… Continue Reading →

Toronto Library Passport (2015)

Libraries, particularly the beloved system people grew up with, have this way of inspiring fan art. Such is the way with Toronto Public Library (which was my childhood library system). Noah Ortmann, a designer out of Toronto, said he came up… Continue Reading →

Quick Hit: Guelph Public Library Logo (2015)

Guelph Public Library (Guelph, Ontario)1 recently unveiled a minor rebrand, which includes a new logo in ‘royal’ purple, and associated tagline: “Explore, Connect, Thrive”. Below is a short video reveal of the new logo, shared on the Library’s twitter feed…. Continue Reading →

Quick Hit: Aram Public Library Logo and Website (2015)

Aram Public Library of Delavan, Wisconsin has a brand new logo and website, as result of working with local design firm SignalFire. The design came from a collaboration between the library and the designers. “The initial logo concept began with… Continue Reading →

The Seattle Public Library Rejected Rebranding (2015)

“Seattle Public Libraries” Rebranding The Seattle Public Library (SPL) put out a call for comment in early September of 2015 as part of a rebranding process. The library was working with branding firm Hornall Anderson (see our previous post,  “We Are An Open… Continue Reading →

“Colsubsidio Book Exchange” Campaign (2012)

This award-winning marketing campaign comes from Colsubsidio Libraries in Columbia. The ad copy reads “Come with a story, leave with another”, referring to the book exchange program designed to help increase literacy. Each poster contains one ‘obvious’ reference to a… Continue Reading →

“Book Burning Party” for Troy Public Library (2012)

In the summer of 2011, the electorate in Troy, Michigan (a suburb of Detroit) had a ballot measure in front of them: increase taxes to fund the library or close it down entirely. This was not he first time that… Continue Reading →

Boston Public Library – What do you want to know? (2008)

There is not very much information about this campaign floating around. The campaign was handled by Allen & Gerritsen, was art directed by Maureen Metzler, and photographed by Craig Orsini. The ads were published in June 2008. It is not… Continue Reading →

Submitted: Find your Superpower at Monroe County Public Library (2015)

“We decided to depart from the Collaborative Summer Reading Program suite of illustrations to do our own thing this year (for the first time!). We liked the general superhero theme, but decided to make our own characters and tagline, with… Continue Reading →

In Brief: Wadsworth Library Rebrand (2015)

Joanna Walters, a self-taught graphic designer out of Geneseo, NY discusses her recent work on the rebranding of Wadsworth Library. Walters describes what the different colours and elements of the logo represent, and shows the rebrand in context – on… Continue Reading →

“We Are an Open Book” by Hornall Anderson (2015)

Above: A selection of pages extracted from the book “We Are an Open Book” by Hornall Anderson This project is a little different from the typical marketing and promotions work on Ad/Lib, for reasons which will become clear. The project in… Continue Reading →

National Library Week posters (USA, 1958-present)

National Library Week, a project of the ALA1, launched in 1958 with the slogan “Wake Up and Read!”2. Over the years, it has taken on many other themes and slogans, including “Be All You Can Be. Read.”, “Reading Makes The… Continue Reading →

Submitted: ‘Recommended by a Teen’ Bookmarks @ VBPL (2014)

“This project was planned by teen services librarian James Giangregorio for Teen Read Week, a YALSA initiative held between October 12-18, 2014. Materials were designed by creative services coordinator Kevin Carobine and printed in-house. The goal of this project was… Continue Reading →

San Antonio Public Library’s Digital Library (2014)

This past summer, San Antonio Public Library (SAPL) launched a marketing campaign that aimed to connect users in the community with online library content through large-format posters placed strategically around the city (typically community centres). The “wallpaper” looks like a… Continue Reading →

In Brief: Signage Angles at Bendigo Library (2014)

“Drawing inspiration from MGS’s [architects] angular forms, and the library’s distinctive flat plan, we created a line pattern based on a 45 degree slant. This element was then played out across a multitude of sign types encompassing wayfinding and statutory… Continue Reading →

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