Category

Branding & Logos

Featuring new library brands, minor and major rebranding efforts, and interesting logos and wordmarks.

Submitted: Putting the Public back in Queens Public Library (2019)

Submitted by: Doublespace on behalf of QPL
Institution: Queens Public Library

“By becoming “Queens Public Library,” we reinforce the promise that this library is truly at the center of the community and serves the people of Queens. The inclusion of this single yet powerful word makes it clear who is at the center of their work and to whom the library belongs.”

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TPL finally has a new brand identity – so what do people think?

A long time ago, I wrote that the Toronto Public Library needed to take a hard look at their visual identity. Specifically, I said, “TPL is using an old, uninspiring logo, and if they aren’t considering replacing it, they should”…. Continue Reading →

LIBRARY of Congress (2018)

Institution: Library of Congress
Designer: Pentagram / Paula Scher

Every so often, a library releases a visual identity that people (besides yours truly) actually sit up and pay attention to. This is one of them.

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Branding Watch: Oshawa PL and Rochester PL

Branding Watch features rebranding efforts by libraries: new visual identities, logos, taglines, colours. This watch features Oshawa Public Libraries and Rochester Public Library.

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Library Marketing Year in Review 2017 – Part II

Part II in a series

Featuring: Kitchener Public Library, Hamilton Public Library, University of Toronto Libraries, Toronto Public Library, and Brampton Public Library.

This year, at the Ontario Libary Association Super Conference, I presented Ad/Lib’s Library Marketing Year in Review for 2017. It featured library marketing that caught my eye or was recommended to me, while other content was solicited directly from a variety of libraries across Canada. The goal of the presentation was the same as the website: show off great ideas and provide inspiration. I’ll be sharing the content of that presentation over a series of posts.

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Submitted: Refining Craighead County Jonesboro Public Library’s Brand Identity

Submitted by: Micah Brightwell
Institution: Craighead County Jonesboro Public Library

“With this successful logo mark and a strong local reputation, a complete rebrand wasn’t necessary nor cost efficient. However, in order to have a cohesive and effective visual identity a few key elements needed to change.”

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Submitted: Redesigning a Library Card at Northbrook Public Library

Submitted by: Emily Glimco, Dave Kosrow, and Brodie Austin
Institution: Northbrook Public Library

“We’ve been working on more consistent branding (and a cleaner look to our branding) at our library for a while now. The process has been slow; we’re trying to make incremental changes when we can. When we learned that we were running out of library cards, we decided to seize the opportunity to redesign our library cards.”

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In Brief: Unjumbling Bibliocommons

It’s been a decade since the Canadian library OPAC / website company, BiblioCommons was founded.  The original logo had a basis in the barcode, at the time (and for many libraries still) a standard way that books and catalogues connected ((BiblioCommons… Continue Reading →

Paper and Pixels: Halifax Public Libraries’ Rebranding

“Paper and Pixels” That’s the inspiration behind Halifax Public Libraries’ rebrand, as described on their brand launch webpage. In the accompanying video, below, the brand identity is representing many ideas: “representing the people it serves: vibrant and diverse.  A safe space… Continue Reading →

In Brief: Washington County Free Library Logo (2013)

Editor’s Note: This post was written a few years ago, but for reasons unknown, remained in draft form. Washington County Free Library was getting a newer, bigger library in 2013, and saw the opportunity to refresh their brand. They selected… Continue Reading →

A Creative Partnership – The Rebranding of Innisfil Library

The following post was originally printed in OLA’s Open Shelf Magazine, and reproduced here under a Creative Commons licence

Innisfil Public Library made a significant shift in branding, which uncovered their brand personality, and a new way of thinking about their role in the community. This change was the result of a long partnership with local marketing firm Hardie & Co. Read more about how Innisfil became and ideaLAB.

In Brief: Hutchinson Public Library’s ‘Nerd’ Logo (2016)

We occasionally see some different logos in the library world (Anythink comes to mind), and here’s another one to add to that list: Hutchinson Public Library’s ‘Nerd’ logo. On April 11, 2016, the new branding (including the logo, tagline and… Continue Reading →

Chicago Public Library Rebranding (2016)

Chicago Public Library quietly revealed all new branding, with a stark B&W logo to replace the venerable green “pie-chart” based on the municipal device. Is the pie gone forever? Find out on Ad/Lib.

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