Category

Branding & Logos

Featuring new library brands, minor and major rebranding efforts, and interesting logos and wordmarks.

Submitted: Refining Craighead County Jonesboro Public Library’s Brand Identity

Submitted by: Micah Brightwell
Institution: Craighead County Jonesboro Public Library

“With this successful logo mark and a strong local reputation, a complete rebrand wasn’t necessary nor cost efficient. However, in order to have a cohesive and effective visual identity a few key elements needed to change.”

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Submitted: Redesigning a Library Card at Northbrook Public Library

Submitted by: Emily Glimco, Dave Kosrow, and Brodie Austin
Institution: Northbrook Public Library

“We’ve been working on more consistent branding (and a cleaner look to our branding) at our library for a while now. The process has been slow; we’re trying to make incremental changes when we can. When we learned that we were running out of library cards, we decided to seize the opportunity to redesign our library cards.”

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In Brief: Unjumbling Bibliocommons

It’s been a decade since the Canadian library OPAC / website company, BiblioCommons was founded.  The original logo had a basis in the barcode, at the time (and for many libraries still) a standard way that books and catalogues connected1  … Continue Reading →

Paper and Pixels: Halifax Public Libraries’ Rebranding

“Paper and Pixels” That’s the inspiration behind Halifax Public Libraries’ rebrand, as described on their brand launch webpage. In the accompanying video, below, the brand identity is representing many ideas: “representing the people it serves: vibrant and diverse.  A safe space… Continue Reading →

In Brief: Washington County Free Library Logo (2013)

Editor’s Note: This post was written a few years ago, but for reasons unknown, remained in draft form. Washington County Free Library was getting a newer, bigger library in 2013, and saw the opportunity to refresh their brand. They selected… Continue Reading →

A Creative Partnership – The Rebranding of Innisfil Library

The following post was originally printed in OLA’s Open Shelf Magazine, and reproduced here under a Creative Commons licence

Innisfil Public Library made a significant shift in branding, which uncovered their brand personality, and a new way of thinking about their role in the community. This change was the result of a long partnership with local marketing firm Hardie & Co. Read more about how Innisfil became and ideaLAB.

In Brief: Hutchinson Public Library’s ‘Nerd’ Logo (2016)

We occasionally see some different logos in the library world (Anythink comes to mind), and here’s another one to add to that list: Hutchinson Public Library’s ‘Nerd’ logo. On April 11, 2016, the new branding (including the logo, tagline and… Continue Reading →

Chicago Public Library Rebranding (2016)

Chicago Public Library quietly revealed all new branding, with a stark B&W logo to replace the venerable green “pie-chart” based on the municipal device. Is the pie gone forever? Find out on Ad/Lib.

Quick Hit: Guelph Public Library Logo (2015)

Guelph Public Library (Guelph, Ontario)1 recently unveiled a minor rebrand, which includes a new logo in ‘royal’ purple, and associated tagline: “Explore, Connect, Thrive”. Below is a short video reveal of the new logo, shared on the Library’s twitter feed…. Continue Reading →

Submitted: Ryerson Library’s Digital Media Experience Lab

“With the opening of the Student Learning Centre, the Ryerson Library had the opportunity to expand our services into a new area – experiential learning and emerging technologies. An instant hit with students, the Digital Media Experience Lab (DME) needed… Continue Reading →

Quick Hit: Aram Public Library Logo and Website (2015)

Aram Public Library of Delavan, Wisconsin has a brand new logo and website, as result of working with local design firm SignalFire. The design came from a collaboration between the library and the designers. “The initial logo concept began with… Continue Reading →

The Seattle Public Library Rejected Rebranding (2015)

“Seattle Public Libraries” Rebranding The Seattle Public Library (SPL) put out a call for comment in early September of 2015 as part of a rebranding process. The library was working with branding firm Hornall Anderson (see our previous post,  “We Are An Open… Continue Reading →

In Brief: Wadsworth Library Rebrand (2015)

Joanna Walters, a self-taught graphic designer out of Geneseo, NY discusses her recent work on the rebranding of Wadsworth Library. Walters describes what the different colours and elements of the logo represent, and shows the rebrand in context – on… Continue Reading →

In Brief: Fox River Valley Public Library District

“The community has endorsed a logo that shows a fox, that doubles as an open book, with its nose in a second book. ‘We wanted to create a new visual identity to go along with our new name,’ said Christine… Continue Reading →

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