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In Brief

In Brief posts take a quick look at an interesting design, new logo, or marketing campaign.

In Brief: Unjumbling Bibliocommons

It’s been a decade since the Canadian library OPAC / website company, BiblioCommons was founded.  The original logo had a basis in the barcode, at the time (and for many libraries still) a standard way that books and catalogues connected1  … Continue Reading →

In Brief: Washington County Free Library Logo (2013)

Editor’s Note: This post was written a few years ago, but for reasons unknown, remained in draft form. Washington County Free Library was getting a newer, bigger library in 2013, and saw the opportunity to refresh their brand. They selected… Continue Reading →

In Brief: Know Your Digital Storage Media

2016 PR Xchange Award Winner

“Know Your Digital Storage Media” is a website and poster created by the Special Collections department at the University of Texas at San Antonio (UTSA) Libraries. The design features commonly used digital media storage types, along with some fast facts about them.

In Brief: GSU Library Food Policy Signage

2016 PR Xchange Award Winner

These bold, eye-catching posters were used to advertise changes to food policy in the library while minimizing backlash. “The large, single-colored food images appeared unusual and out of place in comparison to our traditional signage, thus mirroring the messaging: that meals in the library are distracting and are best eaten elsewhere.”

In Brief: Hutchinson Public Library’s ‘Nerd’ Logo (2016)

We occasionally see some different logos in the library world (Anythink comes to mind), and here’s another one to add to that list: Hutchinson Public Library’s ‘Nerd’ logo. On April 11, 2016, the new branding (including the logo, tagline and… Continue Reading →

In Brief: ALA’s “The Answer” Posters (1989)

No story here – I don’t know the designer or the usage – I just love the thematic consistency across the posters, the clever manipulation of the same phrase, and the bold colour choices.  Above: “Don’t Settle For Half An… Continue Reading →

In Brief: VoteLibraries Art (2015)

VoteLibraries, a project of EveryLibrary, is “the first nationwide Political Action Committee (PAC) for libraries”. Since EveryLibrary aims to help get library funding ballot measures passed, they recognize that part of that challenge is a marketing one. EveryLibrary worked with… Continue Reading →

In Brief: Wadsworth Library Rebrand (2015)

Joanna Walters, a self-taught graphic designer out of Geneseo, NY discusses her recent work on the rebranding of Wadsworth Library. Walters describes what the different colours and elements of the logo represent, and shows the rebrand in context – on… Continue Reading →

In Brief: Signage Angles at Bendigo Library (2014)

“Drawing inspiration from MGS’s [architects] angular forms, and the library’s distinctive flat plan, we created a line pattern based on a 45 degree slant. This element was then played out across a multitude of sign types encompassing wayfinding and statutory… Continue Reading →

In Brief: Fox River Valley Public Library District

“The community has endorsed a logo that shows a fox, that doubles as an open book, with its nose in a second book. ‘We wanted to create a new visual identity to go along with our new name,’ said Christine… Continue Reading →

In Brief: Tool Library Logos

Click images above to visit webpage/source. Tool libraries, where members can sign out tools and machinery for a small annual fee, are becoming increasingly popular. They are also a great excuse for logo designers to go vintage and include saw… Continue Reading →

Aside: Penguin Random House – What Might Have Been

Penguin and Random House merge, and need a new brand identity. What does it look like? We now know it’s a three-tiered wordmark designed by Pentagram and Michael Beirut. While it lacks the iconic look of the penguin, it will… Continue Reading →

In Brief: Wayfinding Sans Pro

Created from the ground up to be as legible as possible at a distance, Wayfinding Sans might be just the font your library needs for directional signage. Read the background story about how the font came to be, and visit… Continue Reading →

In Brief: Columbus Metropolitan Library 141st Birthday

Posted for the ‘March Forth’ pun. Source: Pinterest  

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