Category

Marketing Campaign

Submitted: Go Somewhere Unexpected: UBC Library Rare Books and Special Collections Campaign

Submitted by: UBC Library Communications & Marketing Team
Institution: UBC Library

“In January and February of 2018, UBC Library launched a four-week campaign called Go Somewhere Unexpected to increase in-person visits to Rare Books & Special Collections and to drive online visits to content.”

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Submitted: Engaging Elevators at Cornell University Library

Submitted by: Melanie Lefkowitz and Carla DeMello
Institution: Cornell University Library

“We drafted and tested many, many versions of these before finalizing the door and the wolf in sheep’s clothing. We used the opening and closing of the elevator door as a kind of “reveal” element – the images were not totally self-explanatory, but definitely attention-grabbing…”

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Library Marketing Year in Review 2017 – Part III

Part III (and final) in a series

Featuring: Regina Public Library, Vancouver Public Library, Victoria State Library, Invercargill Public Library, and more.

This year, at the Ontario Libary Association Super Conference, I presented Ad/Lib’s Library Marketing Year in Review for 2017. It featured library marketing that caught my eye or was recommended to me, while other content was solicited directly from a variety of libraries across Canada. The goal of the presentation was the same as the website: show off great ideas and provide inspiration. I’ll be sharing the content of that presentation over a series of posts.

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Library Marketing Year in Review 2017 – Part II

Part II in a series

Featuring: Kitchener Public Library, Hamilton Public Library, University of Toronto Libraries, Toronto Public Library, and Brampton Public Library.

This year, at the Ontario Libary Association Super Conference, I presented Ad/Lib’s Library Marketing Year in Review for 2017. It featured library marketing that caught my eye or was recommended to me, while other content was solicited directly from a variety of libraries across Canada. The goal of the presentation was the same as the website: show off great ideas and provide inspiration. I’ll be sharing the content of that presentation over a series of posts.

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Library Marketing Year in Review 2017 – Part I

Part I in a series

Featuring: Saskatoon Public Library, St. Thomas Public Library, Ottawa Public Library, and Calgary Public Library.

This year, at the Ontario Libary Association Super Conference, I presented Ad/Lib’s Library Marketing Year in Review for 2017. It featured library marketing that caught my eye or was recommended to me, while other content was solicited directly from a variety of libraries across Canada. The goal of the presentation was the same as the website: show off great ideas and provide inspiration. I’ll be sharing the content of that presentation over a series of posts.

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Submission: UTSA Libraries Roadrunner Survival Guide

2017 PR Xchange Award Winner

Submitted by: Edward Lopez III, Graphic Designer at UTSA Libraries
Institution: The University of Texas at San Antonio (UTSA) Libraries

“We had to find a way to make a lasting impression with our new students and keep the UTSA Libraries top of mind long after orientation was over. The piece needed to be highly readable and appealing to students, while familiarizing them with the many essential services and resources the library has to offer…”

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PR Xchange Awards 2017 Round-up: Annual Reports

2017 PR Xchange Award Winners

Rounding up the winning entries from the Annual Report/Strategic Plan category (Print and Electronic) of the PR Xchange Awards 2017.

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Submitted: Galileo on Twitter? McMaster’s Freedom to Read Video Campaign

Submitted by: Madeline Donnelly Institution: McMaster University Library Finding a creative way to promote Freedom to Read Week Over the past few years, McMaster University Library has run some great Freedom to Read (F2R) Week campaigns that have focused on… Continue Reading →

Love Libraries (2006-2007)

The Love Libraries campaign, which launched in the UK in March 22, 2006 and ran over the next few years, is one that Ad/Lib is pulling out of the dustbin of internet history. The web, as it does over time,… Continue Reading →

Banned Books Week Posters & Art (USA, 1982-present)

Banned Books Week is an annual campaign meant to draw attention to censorship, the freedom to read, and to highlight banned or challenged books. It has been running in the last week of September since 1982. It is jointly sponsored… Continue Reading →

Submitted: A Library of Possibilities at Charlotte Mecklenburg Library

2016 John Cotton Dana Library Public Relations Award Winner

How do we tell the story of the library? For Charlotte Mecklenburg Library, the answer was to talk to their users, “all we did was give them a voice and platform to tell their story, and by doing so, they told our story”. Read about this award-winning video campaign.

In Brief: Know Your Digital Storage Media

2016 PR Xchange Award Winner

“Know Your Digital Storage Media” is a website and poster created by the Special Collections department at the University of Texas at San Antonio (UTSA) Libraries. The design features commonly used digital media storage types, along with some fast facts about them.

In Brief: GSU Library Food Policy Signage

2016 PR Xchange Award Winner

These bold, eye-catching posters were used to advertise changes to food policy in the library while minimizing backlash. “The large, single-colored food images appeared unusual and out of place in comparison to our traditional signage, thus mirroring the messaging: that meals in the library are distracting and are best eaten elsewhere.”

Bash in the Stacks at Cofrin Library, UWGB (2015)

Looking for a way to welcome to students to the library? Just do what undergraduates do best: party! The Bash in the Stacks is an annual party at Cofrin Library. Read on to learn what makes for a successful Bash.

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