Part III (and final) in a series
Featuring: Regina Public Library, Vancouver Public Library, Victoria State Library, Invercargill Public Library, and more.
This year, at the Ontario Libary Association Super Conference, I presented Ad/Lib’s Library Marketing Year in Review for 2017. It featured library marketing that caught my eye or was recommended to me, while other content was solicited directly from a variety of libraries across Canada. The goal of the presentation was the same as the website: show off great ideas and provide inspiration. I’ll be sharing the content of that presentation over a series of posts.
Part II in a series
Featuring: Kitchener Public Library, Hamilton Public Library, University of Toronto Libraries, Toronto Public Library, and Brampton Public Library.
This year, at the Ontario Libary Association Super Conference, I presented Ad/Lib’s Library Marketing Year in Review for 2017. It featured library marketing that caught my eye or was recommended to me, while other content was solicited directly from a variety of libraries across Canada. The goal of the presentation was the same as the website: show off great ideas and provide inspiration. I’ll be sharing the content of that presentation over a series of posts.
Part I in a series
Featuring: Saskatoon Public Library, St. Thomas Public Library, Ottawa Public Library, and Calgary Public Library.
This year, at the Ontario Libary Association Super Conference, I presented Ad/Lib’s Library Marketing Year in Review for 2017. It featured library marketing that caught my eye or was recommended to me, while other content was solicited directly from a variety of libraries across Canada. The goal of the presentation was the same as the website: show off great ideas and provide inspiration. I’ll be sharing the content of that presentation over a series of posts.
2017 PR Xchange Award Winner
Submitted by: Edward Lopez III, Graphic Designer at UTSA Libraries
Institution: The University of Texas at San Antonio (UTSA) Libraries
“We had to find a way to make a lasting impression with our new students and keep the UTSA Libraries top of mind long after orientation was over. The piece needed to be highly readable and appealing to students, while familiarizing them with the many essential services and resources the library has to offer…”
2017 PR Xchange Award Winners
Rounding up the winning entries from the Annual Report/Strategic Plan category (Print and Electronic) of the PR Xchange Awards 2017.
Submitted by: Madeline Donnelly Institution: McMaster University Library Finding a creative way to promote Freedom to Read Week Over the past few years, McMaster University Library has run some great Freedom to Read (F2R) Week campaigns that have focused on… Continue Reading →
The Love Libraries campaign, which launched in the UK in March 22, 2006 and ran over the next few years, is one that Ad/Lib is pulling out of the dustbin of internet history. The web, as it does over time,… Continue Reading →
Banned Books Week is an annual campaign meant to draw attention to censorship, the freedom to read, and to highlight banned or challenged books. It has been running in the last week of September since 1982. It is jointly sponsored… Continue Reading →
2016 John Cotton Dana Library Public Relations Award Winner
How do we tell the story of the library? For Charlotte Mecklenburg Library, the answer was to talk to their users, “all we did was give them a voice and platform to tell their story, and by doing so, they told our story”. Read about this award-winning video campaign.
2016 PR Xchange Award Winner
“Know Your Digital Storage Media” is a website and poster created by the Special Collections department at the University of Texas at San Antonio (UTSA) Libraries. The design features commonly used digital media storage types, along with some fast facts about them.
2016 PR Xchange Award Winner
These bold, eye-catching posters were used to advertise changes to food policy in the library while minimizing backlash. “The large, single-colored food images appeared unusual and out of place in comparison to our traditional signage, thus mirroring the messaging: that meals in the library are distracting and are best eaten elsewhere.”
A spotlight on the graphic design work of Tom Deja of Bossman Graphics, and in particular, his work for Oak Park Public Library. It features posters, logo work and marketing campaigns, as well as quotes from Tom himself. See what Tom’s unique punk rock aesthetic brings to library marketing.
Looking for a way to welcome to students to the library? Just do what undergraduates do best: party! The Bash in the Stacks is an annual party at Cofrin Library. Read on to learn what makes for a successful Bash.
Relocation, relocation “We were approached by a local realtor wanting us to submit information about our library in a “relocation packet”. This realtor was going to offer a folder full of local information to new residents to the area. We… Continue Reading →
Why an Infographic? “As the library embedded within UNC’s School of Media and Journalism, we want to create a welcoming environment for all of our undergraduate students, graduate students and faculty, as well as those in the larger UNC Chapel… Continue Reading →
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