Category

Marketing Campaign

ALA’s Libraries Transform (2015)

On October 29, 2015, the American Library Association officially launched the large, multi-year1 Libraries Transform campaign (along with corporate sponsor Overdrive). The objectives, as described on the campaign website, are to create awareness of how libraries are transforming their work, shift… Continue Reading →

Submitted: Ryerson Library’s Digital Media Experience Lab

“With the opening of the Student Learning Centre, the Ryerson Library had the opportunity to expand our services into a new area – experiential learning and emerging technologies. An instant hit with students, the Digital Media Experience Lab (DME) needed… Continue Reading →

Submitted: Roesch Library card holder giveaway

“The University of Dayton Libraries marketing and outreach team brainstormed several different first-year student promotional pieces. We took a vote at one of our meetings and the concept of a card holder won. Our circulation staff shared that when students… Continue Reading →

“Colsubsidio Book Exchange” Campaign (2012)

This award-winning marketing campaign comes from Colsubsidio Libraries in Columbia. The ad copy reads “Come with a story, leave with another”, referring to the book exchange program designed to help increase literacy. Each poster contains one ‘obvious’ reference to a… Continue Reading →

“Book Burning Party” for Troy Public Library (2012)

In the summer of 2011, the electorate in Troy, Michigan (a suburb of Detroit) had a ballot measure in front of them: increase taxes to fund the library or close it down entirely. This was not he first time that… Continue Reading →

In Brief: VoteLibraries Art (2015)

VoteLibraries, a project of EveryLibrary, is “the first nationwide Political Action Committee (PAC) for libraries”. Since EveryLibrary aims to help get library funding ballot measures passed, they recognize that part of that challenge is a marketing one. EveryLibrary worked with… Continue Reading →

Boston Public Library – What do you want to know? (2008)

There is not very much information about this campaign floating around. The campaign was handled by Allen & Gerritsen, was art directed by Maureen Metzler, and photographed by Craig Orsini. The ads were published in June 2008. It is not… Continue Reading →

More on Ask Girl – an Interview with the Creators (2015)

Below is an article I wrote for the Ontaro Library Association’s Open Shelf magazine with my colleague Susanna Galbraith. I’ve written about the Ask Girl campaign previously on this website, and this interview expands on that. In the fall of 2014 McMaster… Continue Reading →

Submitted: Find your Superpower at Monroe County Public Library (2015)

“We decided to depart from the Collaborative Summer Reading Program suite of illustrations to do our own thing this year (for the first time!). We liked the general superhero theme, but decided to make our own characters and tagline, with… Continue Reading →

National Library Week posters (USA, 1958-present)

National Library Week, a project of the ALA1, launched in 1958 with the slogan “Wake Up and Read!”2. Over the years, it has taken on many other themes and slogans, including “Be All You Can Be. Read.”, “Reading Makes The… Continue Reading →

Freedom to Read Week (Canada, 1984-present)

Each year since 1984, Canada’s Book and Periodical Council, with the support and sponsorship of libraries, publishers and governments, runs a Freedom to Read Week. As per the official website, “Freedom to Read Week is an annual event that encourages… Continue Reading →

Submitted: ‘Recommended by a Teen’ Bookmarks @ VBPL (2014)

“This project was planned by teen services librarian James Giangregorio for Teen Read Week, a YALSA initiative held between October 12-18, 2014. Materials were designed by creative services coordinator Kevin Carobine and printed in-house. The goal of this project was… Continue Reading →

“Ask Girl” on location at McMaster University (2014)

Following up on 2013’s launch of the Ask a Librarian Superhero promotion (the superhero in question now dubbed “Ask Girl”), McMaster University Libraries rolled out a new campaign in November 2014. This campaign (like last year’s)  is meant to raise awareness… Continue Reading →

San Antonio Public Library’s Digital Library (2014)

This past summer, San Antonio Public Library (SAPL) launched a marketing campaign that aimed to connect users in the community with online library content through large-format posters placed strategically around the city (typically community centres). The “wallpaper” looks like a… Continue Reading →

Submitted: Digital Signage at Thode Library

“Recently, the H.G. Thode Library of Science and Engineering got a 42” monitor mounted from the ceiling just inside the entrance, which displays a rotation of slides. I wanted to create eye-catching and easy to read (at a distance) images that… Continue Reading →

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