Category

Marketing Campaign

National Library Week posters (USA, 1958-present)

National Library Week, a project of the ALA1, launched in 1958 with the slogan “Wake Up and Read!”2. A useful history of National Library Week can be found in American Libraries Magazine. Over the years, it has taken on many… Continue Reading →

Freedom to Read Week (Canada, 1984-present)

Each year since 1984, Canada’s Book and Periodical Council, with the support and sponsorship of libraries, publishers and governments, runs a Freedom to Read Week. As per the official website, “Freedom to Read Week is an annual event that encourages… Continue Reading →

Submitted: ‘Recommended by a Teen’ Bookmarks @ VBPL (2014)

“This project was planned by teen services librarian James Giangregorio for Teen Read Week, a YALSA initiative held between October 12-18, 2014. Materials were designed by creative services coordinator Kevin Carobine and printed in-house. The goal of this project was… Continue Reading →

“Ask Girl” on location at McMaster University (2014)

Following up on 2013’s launch of the Ask a Librarian Superhero promotion (the superhero in question now dubbed “Ask Girl”), McMaster University Libraries rolled out a new campaign in November 2014. This campaign (like last year’s)  is meant to raise awareness… Continue Reading →

San Antonio Public Library’s Digital Library (2014)

This past summer, San Antonio Public Library (SAPL) launched a marketing campaign that aimed to connect users in the community with online library content through large-format posters placed strategically around the city (typically community centres). The “wallpaper” looks like a… Continue Reading →

Submitted: Digital Signage at Thode Library

“Recently, the H.G. Thode Library of Science and Engineering got a 42” monitor mounted from the ceiling just inside the entrance, which displays a rotation of slides. I wanted to create eye-catching and easy to read (at a distance) images that… Continue Reading →

Restroom Advertising at the University of Lincoln Library

‘Loovertising’ Source: University of Lincoln Posters

Submitted: American Girls at Darien Library

“The email from the children’s library was that they wanted me to retouch their American Girl styled portraits for their upcoming AG program. The ladies put together their own creative costumes using pre-owned materials or buying extra touches very cheaply…. Continue Reading →

Posters from Greenville County Library System

Greenville County Library System has a graphic designer on staff, and it shows. Everywhere you look on Greenville’s web presence, though, you’ll see the touch of a graphic designer – from the Library’s logo,  to the icons on the webpage,… Continue Reading →

Books and Beyond at Alberta’s Libraries (2008)

“Launched in 2008, the Books and beyond campaign was created not only to promote the exciting wealth of resources available at Alberta’s libraries, but to break existing stereotypes with a serious dose of irony.”1 The campaign was ambitious, spanning print,… Continue Reading →

Respect Campaign at McMaster University Library (2013-14)

In response to an increase in undesirable and disrespectful behaviours (to space and people) by some users in the library, McMaster University Library’s Lyons New Media Centre produced a marketing campaign to address the issue. As written on the campaign… Continue Reading →

Submitted: “Literally” poster series – Library @ UBC Okanagan (2013)

“We worked with Twin Creek Media on a marketing campaign for Fall 2013. These posters are one component of that campaign. Our goal was to connect ourselves and our services with the different faculties and units on our campus. We… Continue Reading →

“Discovering the Benefits” at Pinal County Library District (2013)

You may have seen this campaign back when it launched in September 2013, in honour of National Library Card Sign-up Month. Pinal County Library district produced 30 unique images in the style of old Penguin and Pelican book covers, and… Continue Reading →

Submitted: Roosevelt University Library Book Giveaway Flyer

Clicking on the above image will open the original size PDF. “This flyer was used to promote a book giveaway, which I organized as part of our 2013-14 collection weeding. I figured that free books would be a big draw… Continue Reading →

Submitted: Study Break Flyer & 24/7 Flyer at Portland State University Library

Clicking on the above images will open the original size PDF. “These two flyers were made by Tina Morgan from PSU Library. Portland State University Library has, for the past few terms, had extended hours during Dead Week and Finals… Continue Reading →

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