Page 3 of 6

Submitted: Digital Signage for the Ryerson University Student Learning Centre

“The Ryerson Student Learning Centre (SLC) opened in February 2015. Designed by Snøhetta, the building provides over 150,000 square feet of space dedicated to students – for learning, innovation, and play. As a key stakeholder in the SLC, the Ryerson… Continue Reading →

The Seattle Public Library Rejected Rebranding (2015)

“Seattle Public Libraries” Rebranding The Seattle Public Library (SPL) put out a call for comment in early September of 2015 as part of a rebranding process. The library was working with branding firm Hornall Anderson (see our previous post,  “We Are An Open… Continue Reading →

Submitted: Roesch Library card holder giveaway

“The University of Dayton Libraries marketing and outreach team brainstormed several different first-year student promotional pieces. We took a vote at one of our meetings and the concept of a card holder won. Our circulation staff shared that when students… Continue Reading →

“Colsubsidio Book Exchange” Campaign (2012)

This award-winning marketing campaign comes from Colsubsidio Libraries in Columbia. The ad copy reads “Come with a story, leave with another”, referring to the book exchange program designed to help increase literacy. Each poster contains one ‘obvious’ reference to a… Continue Reading →

“Book Burning Party” for Troy Public Library (2012)

In the summer of 2011, the electorate in Troy, Michigan (a suburb of Detroit) had a ballot measure in front of them: increase taxes to fund the library or close it down entirely. This was not he first time that… Continue Reading →

In Brief: VoteLibraries Art (2015)

VoteLibraries, a project of EveryLibrary, is “the first nationwide Political Action Committee (PAC) for libraries”. Since EveryLibrary aims to help get library funding ballot measures passed, they recognize that part of that challenge is a marketing one. EveryLibrary worked with… Continue Reading →

Boston Public Library – What do you want to know? (2008)

There is not very much information about this campaign floating around. The campaign was handled by Allen & Gerritsen, was art directed by Maureen Metzler, and photographed by Craig Orsini. The ads were published in June 2008. It is not… Continue Reading →

More on Ask Girl – an Interview with the Creators (2015)

Below is an article I wrote for the Ontaro Library Association’s Open Shelf magazine with my colleague Susanna Galbraith. I’ve written about the Ask Girl campaign previously on this website, and this interview expands on that. In the fall of 2014 McMaster… Continue Reading →

Submitted: Find your Superpower at Monroe County Public Library (2015)

“We decided to depart from the Collaborative Summer Reading Program suite of illustrations to do our own thing this year (for the first time!). We liked the general superhero theme, but decided to make our own characters and tagline, with… Continue Reading →

In Brief: Wadsworth Library Rebrand (2015)

Joanna Walters, a self-taught graphic designer out of Geneseo, NY discusses her recent work on the rebranding of Wadsworth Library. Walters describes what the different colours and elements of the logo represent, and shows the rebrand in context – on… Continue Reading →

“We Are an Open Book” by Hornall Anderson (2015)

Above: A selection of pages extracted from the book “We Are an Open Book” by Hornall Anderson This project is a little different from the typical marketing and promotions work on Ad/Lib, for reasons which will become clear. The project in… Continue Reading →

University of Virginia Library 2012 Annual Report – “Intrepid”

Above are some images from the University of Virginia’s Annual Report from 2012 (scroll to the end of this post to view it inline). Like the reports from other years ((Eds. Note: I could have easily have featured the 2013 or 2014… Continue Reading →

National Library Week posters (USA, 1958-present)

National Library Week, a project of the ALA1, launched in 1958 with the slogan “Wake Up and Read!”2. Over the years, it has taken on many other themes and slogans, including “Be All You Can Be. Read.”, “Reading Makes The… Continue Reading →

Freedom to Read Week (Canada, 1984-present)

Each year since 1984, Canada’s Book and Periodical Council, with the support and sponsorship of libraries, publishers and governments, runs a Freedom to Read Week. As per the official website, “Freedom to Read Week is an annual event that encourages… Continue Reading →

Submitted: ‘Recommended by a Teen’ Bookmarks @ VBPL (2014)

“This project was planned by teen services librarian James Giangregorio for Teen Read Week, a YALSA initiative held between October 12-18, 2014. Materials were designed by creative services coordinator Kevin Carobine and printed in-house. The goal of this project was… Continue Reading →

« Older posts Newer posts »

© 2018 Ad/Lib — Powered by WordPress

Theme by Anders NorenUp ↑