before-after

Source: Power Marketing

Editor’s Note: This post was written a few years ago, but for reasons unknown, remained in draft form.

Washington County Free Library was getting a newer, bigger library in 2013, and saw the opportunity to refresh their brand. They selected local firm Power Marketing of Hagerstown, MD to do the redesign. Power Marketing created the new tagline and logo that forms the new visual identity. According to Power Marketing, the previous logo featured the “nation’s first book wagon, which was first introduced in Washington County, Md. in 1905. It had been the centerpiece of the library brand since the early 1900s”.1 The new logo features quite familiar themes in library logos: arrows, books, and people.

See both the before and after image (above) and a video showing the progression of ideas that went into the logo redesign. More details can be found on the Power Marketing post on this redesign.

Institution: Washington County Free Library
Design: Power Marketing


  1. Power Marketing, 2013