Institution: Mount Royal University Library
“Blackfoot signage right now runs the risk of becoming museumified, as if they are a fun little art piece,“ Librarian Jesse Loyer says. “But we want it to be used.”
A new app (DeciphAR) developed by a third-year information design student uses augmented reality (AR) to translate Blackfoot signage in the Riddell Library and Learning Centre (RLLC) into English.
Submitted by: 5ive on behalf of DCL
Institution: Dakota County Library
“Dakota County Library had a challenge: how do we change people’s idea of what the Library has to offer?
So in 2019, we created the Library’s first-ever integrated awareness campaign. Our goals: change perceptions, raise awareness, and invite people to explore the possibilities with their local Library.”
Submitted by: Doublespace on behalf of QPL
Institution: Queens Public Library
“By becoming “Queens Public Library,” we reinforce the promise that this library is truly at the center of the community and serves the people of Queens. The inclusion of this single yet powerful word makes it clear who is at the center of their work and to whom the library belongs.”
A long time ago, I wrote that the Toronto Public Library needed to take a hard look at their visual identity. Specifically, I said, “TPL is using an old, uninspiring logo, and if they aren’t considering replacing it, they should”…. Continue Reading →
Institution: Library of Congress
Designer: Pentagram / Paula Scher
Every so often, a library releases a visual identity that people (besides yours truly) actually sit up and pay attention to. This is one of them.
Branding Watch features rebranding efforts by libraries: new visual identities, logos, taglines, colours. This watch features Oshawa Public Libraries and Rochester Public Library.
Submitted by: UBC Library Communications & Marketing Team
Institution: UBC Library
“…UBC Library launched a four-week campaign to promote our BC Historical Newspaper digital archive to raise the profile of the collection and to encourage researchers, historians and communities beyond the bounds of the UBC campus to utilize the resource in their work.”
Submitted by: UBC Library Communications & Marketing Team
Institution: UBC Library
“In January and February of 2018, UBC Library launched a four-week campaign called Go Somewhere Unexpected to increase in-person visits to Rare Books & Special Collections and to drive online visits to content.”
Submitted by: Melanie Lefkowitz and Carla DeMello
Institution: Cornell University Library
“We drafted and tested many, many versions of these before finalizing the door and the wolf in sheep’s clothing. We used the opening and closing of the elevator door as a kind of “reveal” element – the images were not totally self-explanatory, but definitely attention-grabbing…”
Part III (and final) in a series
Featuring: Regina Public Library, Vancouver Public Library, Victoria State Library, Invercargill Public Library, and more.
This year, at the Ontario Libary Association Super Conference, I presented Ad/Lib’s Library Marketing Year in Review for 2017. It featured library marketing that caught my eye or was recommended to me, while other content was solicited directly from a variety of libraries across Canada. The goal of the presentation was the same as the website: show off great ideas and provide inspiration. I’ll be sharing the content of that presentation over a series of posts.
Part II in a series
Featuring: Kitchener Public Library, Hamilton Public Library, University of Toronto Libraries, Toronto Public Library, and Brampton Public Library.
This year, at the Ontario Libary Association Super Conference, I presented Ad/Lib’s Library Marketing Year in Review for 2017. It featured library marketing that caught my eye or was recommended to me, while other content was solicited directly from a variety of libraries across Canada. The goal of the presentation was the same as the website: show off great ideas and provide inspiration. I’ll be sharing the content of that presentation over a series of posts.
Part I in a series
Featuring: Saskatoon Public Library, St. Thomas Public Library, Ottawa Public Library, and Calgary Public Library.
This year, at the Ontario Libary Association Super Conference, I presented Ad/Lib’s Library Marketing Year in Review for 2017. It featured library marketing that caught my eye or was recommended to me, while other content was solicited directly from a variety of libraries across Canada. The goal of the presentation was the same as the website: show off great ideas and provide inspiration. I’ll be sharing the content of that presentation over a series of posts.
2017 PR Xchange Award Winner
Submitted by: Edward Lopez III, Graphic Designer at UTSA Libraries
Institution: The University of Texas at San Antonio (UTSA) Libraries
“We had to find a way to make a lasting impression with our new students and keep the UTSA Libraries top of mind long after orientation was over. The piece needed to be highly readable and appealing to students, while familiarizing them with the many essential services and resources the library has to offer…”
The thesis of this opinion piece is that TPL needs to update their uninviting logo. But this is all really just an excuse to round-up and showcase all the interesting concept design work done by students and other design professionals to rebrand Toronto Public Library.
2017 PR Xchange Award Winners
Rounding up the winning entries from the Annual Report/Strategic Plan category (Print and Electronic) of the PR Xchange Awards 2017.
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