In the Fall of 2014, McMaster University Library joined the OCUL/Scholarsportal “Ask a Librarian” online research help service. To promote the service, the “Ask” marketing team at McMaster decided to go with a superhero theme. A stock photo was sourced, and colours were tweaked. One of the key elements was a large, stand-up figure that was human sized, and other art was produced, including bookmarks, displays for computer screens and table-top sized stand-ups.

Below: Life-sized superhero stand-up
Right: Image for display as computer wallpapers in library


Institution: McMaster University Library
Creators: McMaster Ask a Librarian Marketing Team, Lead: L. Serviss