“Paper and Pixels” That’s the inspiration behind Halifax Public Libraries’ rebrand, as described on their brand launch webpage. In the accompanying video, below, the brand identity is representing many ideas: “representing the people it serves: vibrant and diverse. A safe space… Continue Reading →
Editor’s Note: This post was written a few years ago, but for reasons unknown, remained in draft form. Washington County Free Library was getting a newer, bigger library in 2013, and saw the opportunity to refresh their brand. They selected… Continue Reading →
The following post was originally printed in OLA’s Open Shelf Magazine, and reproduced here under a Creative Commons licence
Innisfil Public Library made a significant shift in branding, which uncovered their brand personality, and a new way of thinking about their role in the community. This change was the result of a long partnership with local marketing firm Hardie & Co. Read more about how Innisfil became and ideaLAB.
2016 PR Xchange Award Winner
“Know Your Digital Storage Media” is a website and poster created by the Special Collections department at the University of Texas at San Antonio (UTSA) Libraries. The design features commonly used digital media storage types, along with some fast facts about them.
A spotlight on the graphic design work of Tom Deja of Bossman Graphics, and in particular, his work for Oak Park Public Library. It features posters, logo work and marketing campaigns, as well as quotes from Tom himself. See what Tom’s unique punk rock aesthetic brings to library marketing.
We occasionally see some different logos in the library world (Anythink comes to mind), and here’s another one to add to that list: Hutchinson Public Library’s ‘Nerd’ logo. On April 11, 2016, the new branding (including the logo, tagline and… Continue Reading →
Why an Infographic? “As the library embedded within UNC’s School of Media and Journalism, we want to create a welcoming environment for all of our undergraduate students, graduate students and faculty, as well as those in the larger UNC Chapel… Continue Reading →
Chicago Public Library quietly revealed all new branding, with a stark B&W logo to replace the venerable green “pie-chart” based on the municipal device. Is the pie gone forever? Find out on Ad/Lib.
“The campaign strategy was to change people’s perceptions of modern public libraries. We wanted a campaign that would be fresh, exciting, and high-profile. It was designed to be fun and appealing to adults living in Leeds to inspire them to engage with the library service.”
Read Angela Hursh’s (of Content Marketing for Libraries) interview with Jason Tutin of Leeds Library.
On October 29, 2015, the American Library Association officially launched the large, multi-year ((the website does not indicate precisely how long the campaign will run; Library Journal calls it a three-year campaign)) Libraries Transform campaign (along with corporate sponsor Overdrive). The… Continue Reading →
Guelph Public Library (Guelph, Ontario) ((Full disclosure: The author called Guelph home for about 6 years, and is quite fond of it)) recently unveiled a minor rebrand, which includes a new logo in ‘royal’ purple, and associated tagline: “Explore, Connect,… Continue Reading →
“With the opening of the Student Learning Centre, the Ryerson Library had the opportunity to expand our services into a new area – experiential learning and emerging technologies. An instant hit with students, the Digital Media Experience Lab (DME) needed… Continue Reading →
Aram Public Library of Delavan, Wisconsin has a brand new logo and website, as result of working with local design firm SignalFire. The design came from a collaboration between the library and the designers. “The initial logo concept began with… Continue Reading →
“The Ryerson Student Learning Centre (SLC) opened in February 2015. Designed by Snøhetta, the building provides over 150,000 square feet of space dedicated to students – for learning, innovation, and play. As a key stakeholder in the SLC, the Ryerson… Continue Reading →