“Seattle Public Libraries” Rebranding The Seattle Public Library (SPL) put out a call for comment in early September of 2015 as part of a rebranding process. The library was working with branding firm Hornall Anderson (see our previous post, “We Are An Open… Continue Reading →
In the summer of 2011, the electorate in Troy, Michigan (a suburb of Detroit) had a ballot measure in front of them: increase taxes to fund the library or close it down entirely. This was not he first time that… Continue Reading →
VoteLibraries, a project of EveryLibrary, is “the first nationwide Political Action Committee (PAC) for libraries”. Since EveryLibrary aims to help get library funding ballot measures passed, they recognize that part of that challenge is a marketing one. EveryLibrary worked with… Continue Reading →
Below is an article I wrote for the Ontaro Library Association’s Open Shelf magazine with my colleague Susanna Galbraith. I’ve written about the Ask Girl campaign previously on this website, and this interview expands on that. In the fall of 2014 McMaster… Continue Reading →
Joanna Walters, a self-taught graphic designer out of Geneseo, NY discusses her recent work on the rebranding of Wadsworth Library. Walters describes what the different colours and elements of the logo represent, and shows the rebrand in context – on… Continue Reading →
Each year since 1984, Canada’s Book and Periodical Council, with the support and sponsorship of libraries, publishers and governments, runs a Freedom to Read Week. As per the official website, “Freedom to Read Week is an annual event that encourages… Continue Reading →
Following up on 2013’s launch of the Ask a Librarian Superhero promotion (the superhero in question now dubbed “Ask Girl”), McMaster University Libraries rolled out a new campaign in November 2014. This campaign (like last year’s) is meant to raise awareness… Continue Reading →
“The email from the children’s library was that they wanted me to retouch their American Girl styled portraits for their upcoming AG program. The ladies put together their own creative costumes using pre-owned materials or buying extra touches very cheaply…. Continue Reading →
“In early 2013, the James V. Brown Library went live with Connect Williamsport, a free community calendar that highlighted the events of interest in the Williamsport, Pa., area. The goal was to create an eye-catching design with bold colors and… Continue Reading →
“Launched in 2008, the Books and beyond campaign was created not only to promote the exciting wealth of resources available at Alberta’s libraries, but to break existing stereotypes with a serious dose of irony.” ((Alberta campaign gets international recognition –… Continue Reading →
In response to an increase in undesirable and disrespectful behaviours (to space and people) by some users in the library, McMaster University Library’s Lyons New Media Centre produced a marketing campaign to address the issue. As written on the campaign… Continue Reading →
“We worked with Twin Creek Media on a marketing campaign for Fall 2013. These posters are one component of that campaign. Our goal was to connect ourselves and our services with the different faculties and units on our campus. We… Continue Reading →
You may have seen this campaign back when it launched in September 2013, in honour of National Library Card Sign-up Month. Pinal County Library district produced 30 unique images in the style of old Penguin and Pelican book covers, and… Continue Reading →
Click any of the above photos to view larger “In 2013, the Westerville Public Library embarked on a year-long website redesign. One of the goals of this project was to “humanize” the library’s web presence. This medium-size library has a… Continue Reading →
Click images above to visit webpage/source. Tool libraries, where members can sign out tools and machinery for a small annual fee, are becoming increasingly popular. They are also a great excuse for logo designers to go vintage and include saw… Continue Reading →
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