Category Academic Libraries

Ask a Librarian Online Research Help – Marketing Campaign (2013)

In the Fall of 2014, McMaster University Library joined the OCUL/Scholarsportal “Ask a Librarian” online research help service. To promote the service, the “Ask” marketing team at McMaster decided to go with a superhero theme. A stock photo was sourced,… Continue Reading →

“Why I Love the Library” at McMaster University Library (2010)

This video was conceived as an alternative to the traditional holiday greeting card sent out to donors in December. Instead, this video was developed for a Valentine’s Day release, and while it was sent to donors, it had wider release… Continue Reading →

Simpler, friendlier signage in Thode Library (2014)

One of the things I wanted to do when I was put in charge of services was to update the signage. Many of the signs were in all-caps and were inconsistent from one sign to the next. Tonally, I wanted… Continue Reading →

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