Submitted by: 5ive on behalf of DCL
Institution: Dakota County Library
“Dakota County Library had a challenge: how do we change people’s idea of what the Library has to offer?
So in 2019, we created the Library’s first-ever integrated awareness campaign. Our goals: change perceptions, raise awareness, and invite people to explore the possibilities with their local Library.”
Submitted by: Doublespace on behalf of QPL
Institution: Queens Public Library
“By becoming “Queens Public Library,” we reinforce the promise that this library is truly at the center of the community and serves the people of Queens. The inclusion of this single yet powerful word makes it clear who is at the center of their work and to whom the library belongs.”
A long time ago, I wrote that the Toronto Public Library needed to take a hard look at their visual identity. Specifically, I said, “TPL is using an old, uninspiring logo, and if they aren’t considering replacing it, they should”…. Continue Reading →
Branding Watch features rebranding efforts by libraries: new visual identities, logos, taglines, colours. This watch features Oshawa Public Libraries and Rochester Public Library.
Part III (and final) in a series
Featuring: Regina Public Library, Vancouver Public Library, Victoria State Library, Invercargill Public Library, and more.
This year, at the Ontario Libary Association Super Conference, I presented Ad/Lib’s Library Marketing Year in Review for 2017. It featured library marketing that caught my eye or was recommended to me, while other content was solicited directly from a variety of libraries across Canada. The goal of the presentation was the same as the website: show off great ideas and provide inspiration. I’ll be sharing the content of that presentation over a series of posts.
Part II in a series
Featuring: Kitchener Public Library, Hamilton Public Library, University of Toronto Libraries, Toronto Public Library, and Brampton Public Library.
This year, at the Ontario Libary Association Super Conference, I presented Ad/Lib’s Library Marketing Year in Review for 2017. It featured library marketing that caught my eye or was recommended to me, while other content was solicited directly from a variety of libraries across Canada. The goal of the presentation was the same as the website: show off great ideas and provide inspiration. I’ll be sharing the content of that presentation over a series of posts.
Part I in a series
Featuring: Saskatoon Public Library, St. Thomas Public Library, Ottawa Public Library, and Calgary Public Library.
This year, at the Ontario Libary Association Super Conference, I presented Ad/Lib’s Library Marketing Year in Review for 2017. It featured library marketing that caught my eye or was recommended to me, while other content was solicited directly from a variety of libraries across Canada. The goal of the presentation was the same as the website: show off great ideas and provide inspiration. I’ll be sharing the content of that presentation over a series of posts.
The thesis of this opinion piece is that TPL needs to update their uninviting logo. But this is all really just an excuse to round-up and showcase all the interesting concept design work done by students and other design professionals to rebrand Toronto Public Library.
2017 PR Xchange Award Winners
Rounding up the winning entries from the Annual Report/Strategic Plan category (Print and Electronic) of the PR Xchange Awards 2017.
Submitted by: Micah Brightwell
Institution: Craighead County Jonesboro Public Library
“With this successful logo mark and a strong local reputation, a complete rebrand wasn’t necessary nor cost efficient. However, in order to have a cohesive and effective visual identity a few key elements needed to change.”
Submitted by: Emily Glimco, Dave Kosrow, and Brodie Austin
Institution: Northbrook Public Library
“We’ve been working on more consistent branding (and a cleaner look to our branding) at our library for a while now. The process has been slow; we’re trying to make incremental changes when we can. When we learned that we were running out of library cards, we decided to seize the opportunity to redesign our library cards.”
“Paper and Pixels” That’s the inspiration behind Halifax Public Libraries’ rebrand, as described on their brand launch webpage. In the accompanying video, below, the brand identity is representing many ideas: “representing the people it serves: vibrant and diverse. A safe space… Continue Reading →
Editor’s Note: This post was written a few years ago, but for reasons unknown, remained in draft form. Washington County Free Library was getting a newer, bigger library in 2013, and saw the opportunity to refresh their brand. They selected… Continue Reading →
The Love Libraries campaign, which launched in the UK in March 22, 2006 and ran over the next few years, is one that Ad/Lib is pulling out of the dustbin of internet history. The web, as it does over time,… Continue Reading →
Banned Books Week is an annual campaign meant to draw attention to censorship, the freedom to read, and to highlight banned or challenged books. It has been running in the last week of September since 1982. It is jointly sponsored… Continue Reading →
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