Category Branding & Logos

Featuring new library brands, minor and major rebranding efforts, and interesting logos and wordmarks.

Quick Hit: Guelph Public Library Logo (2015)

Guelph Public Library (Guelph, Ontario) ((Full disclosure: The author called Guelph home for about 6 years, and is quite fond of it)) recently unveiled a minor rebrand, which includes a new logo in ‘royal’ purple, and associated tagline: “Explore, Connect,… Continue Reading →

Submitted: Ryerson Library’s Digital Media Experience Lab

“With the opening of the Student Learning Centre, the Ryerson Library had the opportunity to expand our services into a new area – experiential learning and emerging technologies. An instant hit with students, the Digital Media Experience Lab (DME) needed… Continue Reading →

Quick Hit: Aram Public Library Logo and Website (2015)

Aram Public Library of Delavan, Wisconsin has a brand new logo and website, as result of working with local design firm SignalFire. The design came from a collaboration between the library and the designers. “The initial logo concept began with… Continue Reading →

The Seattle Public Library Rejected Rebranding (2015)

“Seattle Public Libraries” Rebranding The Seattle Public Library (SPL) put out a call for comment in early September of 2015 as part of a rebranding process. The library was working with branding firm Hornall Anderson (see our previous post,  “We Are An Open… Continue Reading →

In Brief: Wadsworth Library Rebrand (2015)

Joanna Walters, a self-taught graphic designer out of Geneseo, NY discusses her recent work on the rebranding of Wadsworth Library. Walters describes what the different colours and elements of the logo represent, and shows the rebrand in context – on… Continue Reading →

In Brief: Fox River Valley Public Library District

“The community has endorsed a logo that shows a fox, that doubles as an open book, with its nose in a second book. ‘We wanted to create a new visual identity to go along with our new name,’ said Christine… Continue Reading →

Books and Beyond at Alberta’s Libraries (2008)

“Launched in 2008, the Books and beyond campaign was created not only to promote the exciting wealth of resources available at Alberta’s libraries, but to break existing stereotypes with a serious dose of irony.” ((Alberta campaign gets international recognition –… Continue Reading →

In Brief: Tool Library Logos

Click images above to visit webpage/source. Tool libraries, where members can sign out tools and machinery for a small annual fee, are becoming increasingly popular. They are also a great excuse for logo designers to go vintage and include saw… Continue Reading →

Middletown Public Library Rebranding (2014)

Logo Before & After Middletown Public Library, just two years ago was in a crisis. Having been de-funded by the Middletown borough council, it was left to its own devices (and financial reserves). Fast forward a few years (mostly because… Continue Reading →

Aside: Penguin Random House – What Might Have Been

Penguin and Random House merge, and need a new brand identity. What does it look like? We now know it’s a three-tiered wordmark designed by Pentagram and Michael Beirut. While it lacks the iconic look of the penguin, it will… Continue Reading →

State Library of Queensland Rebrand (2012)

In 2012, the State Library of Queensland (a beautiful library; I can attest to this personally) underwent a major rebranding. The rebranding process was extremely collaborative, working with a large internal brand team, bringing in the opinions all SLQ staff… Continue Reading →

Wells County Public Library Rebranding (2013)

John Cotton Dana Library Public Relations Award Winner 2014 Back in 2012, Wells County Public Library did a marketing evaluation and came to the conclusion that there was a lot of inconsistency in how the library was being presented to… Continue Reading →

Elihu Burritt Library at CCSU reveals new student-designed logo

Burritt Library at Central Connecticut State University recently revealed the winning submission from a logo design contest which was open to current students of the University. As per the announcement, “The library logo had to be recognizable across campus and… Continue Reading →

Saskatoon Public Library Rebranding (2012)

Back in 2012, Saskatooon Public Library  underwent a rebranding as part of it’s centennial celebration. SPL hired Tap Communications and designer Tim Neal to create the new logo; it later received an Elevator Award for the work. The Saskatoon Public… Continue Reading →

Brooklyn Public Library Logo Redesign (2014)

Armin from (the highly recommended) Brand New noted (back in January, when it happened) the logo change (and loss of letters) for Brooklyn Public Library. There is also a corresponding blog post at BPL, featuring some historical logos for the library,… Continue Reading →

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