This award-winning marketing campaign comes from Colsubsidio Libraries in Colombia. The ad copy reads “Come with a story, leave with another”, referring to the book exchange program designed to help increase literacy.

Each poster contains one ‘obvious’ reference to a literary work, but a closer look reveals a second reference. For example, the poster featuring Snow White contains a second reference to Sherlock Holmes (find the pipe, and you’ll find his face). I’ll let you figure out the others.

Creators: Lowe/SSP3 Colombia
Institution: Colsubsidio Libraries