“We worked with Twin Creek Media on a marketing campaign for Fall 2013. These posters are one component of that campaign. Our goal was to connect ourselves and our services with the different faculties and units on our campus. We did a series so that everyone would see their experience reflected in one or more of them. We chose our simple design and catchy language to appeal to undergraduates specifically, but this campaign was designed to be extended over time so it needed to be flexible.”

Submitted by S. Stang, UBC Okanagan Library

Institution: University of British Colombia, Library Okanagan Campus
Creators: The Library with Twin Creek Media

To the extent possible under law, Sarah Stang has waived all copyright and related or neighboring rights to the “Literally” Poster Series. This work is published from: Canada.