2016 PR Xchange Award Winner
These bold, eye-catching posters were used to advertise changes to food policy in the library while minimizing backlash. “The large, single-colored food images appeared unusual and out of place in comparison to our traditional signage, thus mirroring the messaging: that meals in the library are distracting and are best eaten elsewhere.”
One of the things I wanted to do when I was put in charge of services was to update the signage. Many of the signs were in all-caps and were inconsistent from one sign to the next. Tonally, I wanted… Continue Reading →
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